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- 2016
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Abstract
This study has the aim of examining on whether internal limits exist in the development of China’s Huaqiangbei mobile phone professional market and which kind of value chain is more suitable for China’s national conditions. This paper analyzes China’s Huaqiangbei mobile phone professional market and then concludes that although two-sided trading platform has some advantages to some extent, there are still a lot of endogenous bottle-necks existing.
Theoretically based on Hagiu (2006), this study analyzes the mobile phone market in Huaqiangbei. First of all, an obvious problem of information asymmetry exists under the two-sided platform in Huaqiangbei mobile phone market. This problem will result in that consumers cannot accurately estimate the quality of products. Secondly, the suppliers under the two-sided platform do not seek the technical breakthrough but lower the price constantly which brings the market into a low-profit price war. Thirdly, a wide-spread problem of lacking after-sales service exists in Huaqiangbei mobile phone market which is also a big reason why the market of copycatting mobile phones declines.
However, the rising market of China’s native smartphones gives us hope. By combining the advantages of two-sided platform and merchant mode, a new type of value chain arises and it leads China’s smartphones to the success. The transition of traditional off-line market to on-line market in the two-sided platform is also one of the big features of the new-type value chain. The success of Xiaomi is just a good example.
Key Word: Two-sided platform; Professional Market; Information Asymmetry; Value Chain.
This study has the aim of examining on whether internal limits exist in the development of China’s Huaqiangbei mobile phone professional market and which kind of value chain is more suitable for China’s national conditions. This paper analyzes China’s Huaqiangbei mobile phone professional market and then concludes that although two-sided trading platform has some advantages to some extent, there are still a lot of endogenous bottle-necks existing.
Theoretically based on Hagiu (2006), this study analyzes the mobile phone market in Huaqiangbei. First of all, an obvious problem of information asymmetry exists under the two-sided platform in Huaqiangbei mobile phone market. This problem will result in that consumers cannot accurately estimate the quality of products. Secondly, the suppliers under the two-sided platform do not seek the technical breakthrough but lower the price constantly which brings the market into a low-profit price war. Thirdly, a wide-spread problem of lacking after-sales service exists in Huaqiangbei mobile phone market which is also a big reason why the market of copycatting mobile phones declines.
However, the rising market of China’s native smartphones gives us hope. By combining the advantages of two-sided platform and merchant mode, a new type of value chain arises and it leads China’s smartphones to the success. The transition of traditional off-line market to on-line market in the two-sided platform is also one of the big features of the new-type value chain. The success of Xiaomi is just a good example.
Key Word: Two-sided platform; Professional Market; Information Asymmetry; Value Chain.
목차
目 次제 Ⅰ 장 서론········································································· 1제 Ⅱ 장 쌍방 플랫폼 모델에 대한 이론적 검토···························· 3제 1 절 쌍방 플랫폼 모델과 유통업자 모델······························· 3제 2 절 기본적인 모델 구조··················································· 5제 3 절 두 모델의 비교························································· 6제 4 절 쌍방플랫폼 모델과 유통업자 모델의 중국시장 적용········· 9제 Ⅲ 장 중국 휴대폰 전문시장에 대한 쌍방 플랫폼 모델 적용······ 11제 1 절 중국 최대 휴대폰 전문시장인 화창베이시장의 발전 과정·11제 2 절 화창베이시장에 대한 쌍방플랫폼 모델 적용················· 13제 Ⅳ 장 산자이 휴대폰의 몰락과 시장구조의 변화······················ 17제 1 절 화창베이시장에서의 휴대폰 가치사슬·························· 17제 2 절 화창베이 휴대폰 생태계의 몰락································· 18제 3 절 새로운 가치 사슬의 등장: 샤오미의 예······················· 22제 Ⅴ 장 결론 및 시사점························································· 25참고 문헌············································································· 26Abstract············································································· 30
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