지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
이용수26
제 1장. 서론 ·······································································1제 1절. 연구의 필요성 및 목적 ·································································1제 2절. 연구의 방법 및 범위 ·····································································3제 2장. 이론적 배경 ·························································6제 1절. 메이크업의 이해 ·············································································61. 메이크업의 정의와 특성 ·······························································62. 메이크업의 트렌드 ·········································································7제 2절. 국내외 화장품 브랜드와 립스틱광고 ······································121. 화장품 브랜드 소개 ····································································122. 립스틱광고 특성 분석 ································································19제 3절. 색차분석의 이론적 고찰 ····························································371. 색채 체계론 ··················································································372. 색공간과 색좌표 ··········································································38제 3장. 연구방법 ·····························································41제 1절. 측정대상 및 기간 ········································································41제 2절. 측정방법 ························································································411. 측정기기 ························································································412. 화장품 브랜드 및 립스틱 선정 방법 ······································443. 적용 방법 ······················································································46제 4장. 연구 결과 ···························································47제 1절. 제품 측색 결과 ············································································47제 2절. 입술색 측색 결과 ········································································50제 3절. 립스틱 적용 후 측색 결과 ························································511. 에뛰드 하우스 ··············································································512. VDL ································································································533. 미샤 ································································································554. 슈에무라 ························································································565. 맥 ····································································································586. 샤넬 ································································································60제 4절. 립스틱의 발색 효과 분석 ··························································621. 에뛰드 하우스 ··············································································622. VDL ································································································653. 미샤 ································································································684. 슈에무라 ························································································705. 맥 ····································································································726. 샤넬 ································································································75제 5장. 결론 및 제언 ·····················································79
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