지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
논문 기본 정보
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- 학위논문
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- 2017
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초록· 키워드
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본 연구의 목적은 화장품 광고에 나타난 립스틱 제품의 색상을 색차계로 분석하여, 제품의 색상과 발색 효과에 대해 체계적이고 종합적으로 분석하고, 각 브랜드의 시즌별 화장품광고에 나타난 립메이크업에 사용된 립스틱을 중심으로 색차계를 사용하여 동양인 여성에 맞는 립스틱 제품의 색상과 발색효과를 체계적으로 정량화된 실험방법으로 측정하여 발색효과가 뛰어난 제품을 도출하여 연구하여 기초 데이터를 제공하고자 하였다.
목차
제 1장. 서론 ·······································································1제 1절. 연구의 필요성 및 목적 ·································································1제 2절. 연구의 방법 및 범위 ·····································································3제 2장. 이론적 배경 ·························································6제 1절. 메이크업의 이해 ·············································································61. 메이크업의 정의와 특성 ·······························································62. 메이크업의 트렌드 ·········································································7제 2절. 국내외 화장품 브랜드와 립스틱광고 ······································121. 화장품 브랜드 소개 ····································································122. 립스틱광고 특성 분석 ································································19제 3절. 색차분석의 이론적 고찰 ····························································371. 색채 체계론 ··················································································372. 색공간과 색좌표 ··········································································38제 3장. 연구방법 ·····························································41제 1절. 측정대상 및 기간 ········································································41제 2절. 측정방법 ························································································411. 측정기기 ························································································412. 화장품 브랜드 및 립스틱 선정 방법 ······································443. 적용 방법 ······················································································46제 4장. 연구 결과 ···························································47제 1절. 제품 측색 결과 ············································································47제 2절. 입술색 측색 결과 ········································································50제 3절. 립스틱 적용 후 측색 결과 ························································511. 에뛰드 하우스 ··············································································512. VDL ································································································533. 미샤 ································································································554. 슈에무라 ························································································565. 맥 ····································································································586. 샤넬 ································································································60제 4절. 립스틱의 발색 효과 분석 ··························································621. 에뛰드 하우스 ··············································································622. VDL ································································································653. 미샤 ································································································684. 슈에무라 ························································································705. 맥 ····································································································726. 샤넬 ································································································75제 5장. 결론 및 제언 ·····················································79
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