목차

제1장 서 론 ········································································································ 1
1.1 연구의 배경과 목적 ···························································································1
1.2 연구 방법과 구성 ····················································································· 3
제2장 이론적 배경 ····················································································· 5
2.1 창의적 발상기법 선행연구 고찰 ······························································· 5
2.1.1 전통적 아이디어 발상기법········································ 5
2.1.2 TRIZ와 SIT ····················································· 9
2.1.3 Business Creativity Codes(BCC) ····························· 14
2.2 창의성 평가 ········································································ 22
2.3 선행연구 분석 ··························································· 24
2.3.1 선행연구································································· 24
2.3.2 선행연구의 한계점 ························································ 28
제3장 분석 방법 ······································································· 29
3.1 분석 대상 ········································································· 29
3.1.1 해외 아이디어 상품 ·························································· 29
3.1.2 iF Design Talent Award 수상 작품 ······························ 29
3.2 Business Creativity Codes(BCC) 분석 ······························ 30
3.3 창의성 분석 ·································································· 31
3.3.1 OPA(Originality-Practicality Analysis) 분석 ················· 31
3.3.2 통계적 유의성 검정(Mann-Whitney 검정) ··························· 33
제4장 분석 결과 ··························································· 34
4.1 Business Creativity Codes(BCC) 분석 결과······························ 34
4.1.1 해외 아이디어 상품 대표사례 분석 결과 ····························· 34
4.1.2 iF Design Talent Award 수상 작품 대표사례 분석 결과········ 42
4.1.3 해외 아이디어 상품 BCC 분석 결과 ··································· 49
4.1.4 iF Design Talent Award BCC 분석 결과 ····························· 51
4.2 BCC 코드들의 창의성 분석 결과 ································ 54
4.2.1 해외아이디어 상품 OPA 분석 결과 ·································· 55
4.2.2 해외아이디어 상품 통계적 유의성 검정 결과 ····················· 62
4.2.3 iF Design Talent Award OPA 분석 결과 ····················· 66
4.2.4 iF Design Talent Award 통계적 유의성 검정 결과 ········ 73
제5장 결론 ···························································································· 79
5.1 연구 결과의 요약 ·········································································· 79
5.2 연구의 의의와 한계점 ·········································································· 81
참고문헌 ························································································· 84
부록1. 해외 아이디어 상품 분석 ············································ 89
부록2. iF Design Talent Award 수상 작품 분석 ····················· 119
부록3. 해외 아이디어 상품 설문지················································140
부록4. iF Design Talent Award 수상 작품 설문지··················159
ABSTRACT ························································································· 179