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학위논문
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이윤서 (서울여자대학교, 서울여자대학교 일반대학원)

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이지현
발행연도
2021
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이 논문의 연구 히스토리 (3)

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본 연구는 스타트업 초기 단계에서 고객 개발을 위한 정성적 방법론인 린 고객 개발 인터뷰 툴킷(Toolkit)을 제작 후 이에 대한 사례 연구로 취업 포털 서비스의 서비스 디자인 제안을 목적으로 한 연구이다. 연구의 방법은 다음과 같다. 린 스타트업과 린 고객 개발 방법론에 대한 문헌 조사를 진행하여 린 고객 개발 인터뷰에 대한 필요성을 정의하였다.

이에 스타트업에서 실제로 사용이 가능한 린 고객 개발 인터뷰 툴킷을 제작하여, 이를 직접 활용할 수 있는 사례 연구를 진행하였다. 취업 포털 서비스의 한계점을 분석 후 사용자 인터뷰를 실시하여 페인 포인트 및 충족되지 않는 니즈를 도출하였다. 이에 대한 친화도 다이어그램을 진행해 기회 요소를 도출하고, 이를 바탕으로 페르소나를 구축하였다. 이를 활용하여 주요 기능이 담긴 5가지의 핵심 경로 시나리오를 제작하였다. 최종적으로는, 취업 포털 서비스에서 필요한 직무 요구사항 데이터 기반의 서비스 디자인을 제안 후 실제 취업 준비생을 대상으로 리커트 척도와 1:1 인터뷰 서비스 디자인 평가를 진행하여 유효성을 검증하였다. 리커트 척도 서비스 디자인 평가는 적합성, 유용성을 기준으로 전체 평점 4.5 이상을 받아 높은 만족도를 확인할 수 있었다. 1:1 인터뷰 서비스 디자인 평가에서는 실제 취업 준비 시, 필요한 직무 요구사항 데이터이며 유용하게 사용할 것이라는 의견을 얻을 수 있었다.

결과적으로 본 연구에서는 스타트업에서 서비스 출시 전, 솔루션에 대한 정성적 고객 관점을 확인하고자 할 때, 린 고객 개발 인터뷰 툴킷을 이용하여 진행한다면 고객군의 문제점을 명확히 파악할 수 있다는 것을 확인할 수 있었다. 더불어, 사례 연구를 진행함으로써 취업 준비생들의 페인 포인트와 니즈를 확인하고 이를 해결 할 수 있는 서비스 디자인을 제안하여 현재 취업 포털 서비스의 직무 요구사항의 한계점을 해결하는 결과를 도출할 수 있었다.

이러한 연구 결과를 바탕으로, 스타트업 초기 단계에서 고객의 관점에서 요구사항을 면밀하게 도출할 수 있는 린 고객 개발 방법론에 대한 중요성을 인식하고 이를 위해 본 연구에서 개발한 린 고객 개발 인터뷰 툴킷을 활용하여 제품/서비스를 개발하길 기대한다.

목차

제1장. 서론·························································1
1.1 연구 배경 및 목적··································································2
1.2 연구 방법 및 체계··································································4
제2장. 린 고객 개발 방법론의 이해와 툴킷(Toolkit) 개발··············6
2.1 린 고객 개발 방법론의 이해························································7
2.1.1 제품 발견(Product Discovery)의 이해························································7
2.1.2 린 고객 개발 방법론의 개념·····························································10
2.1.3 린 고객 개발 방법론의 프로세스·····························································13
2.1.4 린 고객 개발 방법론의 필요성······························································14
2.2 린 고객 개발 인터뷰의 이해··················································15
2.2.1 린 고객 개발 인터뷰 정의 및 개념······················································15
2.2.2 린 고객 개발 인터뷰 활용의 필요성······················································17
2.3 린 고객 개발 인터뷰 활용을 위한 툴킷(Toolkit) 개발····························17
2.3.1 린 고객 개발 인터뷰 툴킷(Toolkit) 개발의 필요성·······································17
2.3.2 정의 및 특징······································································18
2.3.3 구성 요소··········································································19
2.3.4 활용 대상 및 프로세스·····························································29
제3장. 직무 요구사항 데이터 서비스에 대한 필요성····················30
3.1 직무 요구사항 서비스의 이해···················································31
3.1.1 직무 요구사항 서비스의 개념···································································31
3.1.2 직무 요구사항 서비스의 현황···································································32
3.1.3 직무 요구사항 서비스의 유형···································································34
3.2 취업 포털 서비스의 직무 요구사항 현황···········································35
3.2.1 취업 포털 서비스의 직무 요구사항 현황·········································35
3.2.2 취업 포털 서비스의 직무 요구사항의 한계점·········································36
제4장. 취업 포털 서비스를 위한 직무 요구사항 데이터 서비스 디자인···························································40
4.1 사례 적용 방향····························································41
4.1.1 사례 적용 서비스 선정·····················································41
4.1.2 사례 적용 방법·······························································43
4.2 문제 인터뷰 진행·································································44
4.2.1 문제 인터뷰 대상자 선정···························································44
4.2.2 툴킷(Toolkit)을 이용한 문제 인터뷰···············································46
4.3 핵심 경로 시나리오(Key path Scenario) 도출··································49
4.3.1 친화도 다이어그램을 통한 문제 인터뷰 분석··········································49
4.3.2 페르소나(Persona) 도출··········································································54
4.3.3 핵심 경로 시나리오(Key path Scenario) 도출············································57
4.4 서비스 디자인 개발·································································63
4.4.1 정보 니즈(Information Needs) 도출············································63
4.4.2 서비스 화면 선정····································································64
4.4.3 서비스 디자인 개발··································································67
제5장. 사용자 인터뷰를 통한 서비스 디자인 평가·······················73
5.1 검증 방법······························································74
5.1.1 검증 목표 설정·································································74
5.1.2 검증 방법···································································75
5.2 검증 결과··································································78
제6장. 결론 및 향후 연구 과제·················································86
6.1 결론··············································································87
6.2 한계점 및 향후과제·························································89
참고문헌·········································································90

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