목차

Ⅰ. 서론 ··················································································································1
1. 연구의 배경 및 목적···················································································1
2. 연구 방법과 연구 구성 ···············································································3
1) 연구 방법 ······························································································3
2) 연구 구성 ······························································································6
Ⅱ. 이론적 배경 및 선행 연구 ································································10
1. 신발산업의 성장과 현황···········································································10
1) OEM 방식을 통한 성장·····································································10
2) 기술의 습득과 실행············································································12
3) 소재·부품 기술에만 남은 경쟁·························································14
2. 신발산업 성장의 한계점과 문제점·························································16
1) 신발산업의 핵심기술 디자인의 OEM화의 한계···························16
2) 신발 디자인 차별성 부족 ································································17
3) 혁신적 디자인 능력의 한계······························································19
4) 미래에 대한 전략적 준비 부족························································20
5) OEM 체제의 한계와 생산기지의 이전···········································21
3. 신발산업육성 방안·····················································································23
1) 디자인 역량의 개발············································································23
2) 부품과 소재 산업의 혁신 ································································25
3) 4차 산업 혁명과 연계된 육성 방안 ················································27
4. 신발구성요인 ·······························································································28
1) 브랜드····································································································28
2) 디자인····································································································31
3) 기능성····································································································35
4) 유행성····································································································38
5) 경제성····································································································41
5. 만족도 ···········································································································42
1) 인지적 만족도······················································································42
2) 감정적 만족도······················································································45
6. 행동 의도 ·····································································································46
1) 재구매 의도 ··························································································46
2) 추천 의도······························································································48
7. 선행 연구 ·····································································································51
1) 신발구성요인과 만족도······································································51
2) 만족도와 행동 의도············································································56
3) 신발 구성요인과 만족도 및 행동 의도 ··········································59
III. 연구 설계 ·······································································································60
1. 연구 모형 ·····································································································60
2. 연구 가설 ·····································································································61
1) 신발 구성요인과 만족도····································································61
2) 만족도와 행동 의도············································································62
3. 조사의 설계·································································································63
4. 연구 도구 ·····································································································64
1) 신발 구성요인······················································································64
2) 만족도····································································································65
3) 행동의도 ································································································65
5. 자료 분석 방법···························································································65
IV. 실증분석 결과 ······························································································67
1. 연구 대상자의 일반적 특성·····································································67
2. 가설 검증을 위한 예비 분석···································································69
1) 주요 변수의 기술적 통계 분석························································69
2) 측정도구의 탐색적 요인 분석··························································72
3) 측정도구의 확인적 요인 분석과 타당성, 신뢰도 검사··············· 76
3. 경로 분석 가설 검증·················································································84
1) 연구 모형의 적합도 분석 ··································································84
2) 가설 검증 및 분석 결과····································································85
Ⅴ. 결론 ················································································································91
1. 연구 결과의 요약·······················································································91
2. 연구 결과의 시사점 ···················································································92
3. 연구의 한계점 및 향후 연구 방향·························································93
참 고 문 헌 ···········································································································95
Abstract ··············································································································106
설문지 ···················································································································109
감사 글...................................................................................................113