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Empirical Study on Strategies for Successful Mobile Contents Services
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모바일콘텐츠 서비스의 성공전략에 관한 실증 연구

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Type
Academic journal
Author
Journal
The Korea Contents Society JOURNAL OF THE KOREA CONTENTS ASSOCIATION Vol.6 No.10 KCI Accredited Journals
Published
2006.10
Pages
89 - 98 (10page)

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Topic
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Background
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Method
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Result
Empirical Study on Strategies for Successful Mobile Contents Services
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Abstract· Keywords

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Mobile contents mean all contents that could be served by mobile terminals. The mobile contents are categorized by three areas, which are communication, information and entertainment. Since the various mobile contents have own characteristics, there are differentiations among the service success factors according to types of the contents.
In this paper, we do not only derive important factors that influence success of mobile contents services, but also analyze how the factors influence the success of mobile services. We also analyze whether measures of the factors might differ significantly among the types of mobile contents services.
#모바일콘텐츠 #엔터테인먼트 #인포메이션 #커뮤니케이션 #성공전략 #Mobile Contents #Entertainment #Information #Communication #Success Strategy

Contents

요약
Abstract
Ⅰ. 서론
Ⅱ. 선행연구
Ⅲ. 연구모형
Ⅳ. 가설검증 및 결과해석
Ⅴ. 결론
참고문헌
저자소개

References (20)

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[학술지(정기간행물)] - / 2005. / 무선인터넷 이용실태 조사 google schola [학술지(정기간행물)] - / 2004. / 국내 모바일 콘텐츠 비즈니스의 구조와 발전방향 통 (14) : 49 ~ 97 google schola [학술지(정기간행물)] - / 2003. / 모바일 서비스 고객만족도 평가체계에 관한 연구 : 169 ~ 170 google schola [학술지(정기간행물)] - / 2002. / 모바일 인터넷의 사용에 영향을 미치는 중요 요인에 대한 실증적 연구 : 89 ~ 113 google schola [학술지(정기간행물)] - / 2003. / 모바일 증권 서비스의 이용에 영향을 미치는 요인 18 (4) : 85 ~ 106 google schola

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