지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
이용수
초록· 키워드
오류제보하기
In this study, in order to identify effects operation of women's professional basket ball team has on corporate identification, a survey was conducted with study subjects of 334 spectators who were selected through the random sampling method who came to the arenas in Chuncheon, Ansan, Yongin, Guri, in December of 2005 Through the survey, first, "effects of preference for women's professional basketball, team image, and regional connection on team identification", second, "effects preference for women's professional basketball, team image, and regional connection on corporate identification", third, "the effects of team identification on corporate identification", and fourth, "the difference in preference for women's professional basketball, team image, regional connection, team identification, and corporate identification based on women's professional basketball related groups" were measured.
The measurement tool used for this study is a questionnaire that had been used by Han Dong-Cheol and colleagues (1999) that had been modified and supplemented to conform to the purpose of this study.
SPSS 11.5 version for Windows was used for statistical analysis, and the reliability analysis, frequency analysis, t-test, simple linear regression analysis, and multiple regression analysis were applied.
The results of analyzing the hypothesis of this study through the above process produced the following results.
First, preference for women's professional basketball, team image, and regional connection have statistically significant effects on team identification.
Second, preference for women's professional basketball and regional connection have statistically significant effects on corporate identification but team image does not have statistically significant effect on corporate identification.
Third, team identification has statistically significant effect on corporate identification.
Fourth, there are statistically significant differences in preference for women's professional basketball, team image, regional connection, team identification, and corporate identification based on women's professional basketball related groups.
Conclusively, it was found that corporate operations of women's professional basketball team have significant effect on corporate identification.
The measurement tool used for this study is a questionnaire that had been used by Han Dong-Cheol and colleagues (1999) that had been modified and supplemented to conform to the purpose of this study.
SPSS 11.5 version for Windows was used for statistical analysis, and the reliability analysis, frequency analysis, t-test, simple linear regression analysis, and multiple regression analysis were applied.
The results of analyzing the hypothesis of this study through the above process produced the following results.
First, preference for women's professional basketball, team image, and regional connection have statistically significant effects on team identification.
Second, preference for women's professional basketball and regional connection have statistically significant effects on corporate identification but team image does not have statistically significant effect on corporate identification.
Third, team identification has statistically significant effect on corporate identification.
Fourth, there are statistically significant differences in preference for women's professional basketball, team image, regional connection, team identification, and corporate identification based on women's professional basketball related groups.
Conclusively, it was found that corporate operations of women's professional basketball team have significant effect on corporate identification.
목차
Abstract
Ⅰ. 서론
Ⅱ. 연구방법
Ⅲ. 결과
Ⅳ. 논의
Ⅴ. 결론 및 제언
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UCI(KEPA) : I410-ECN-0101-2009-692-016621200