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Research on the Dining-out Behavior of Cheong-Ju Undergraduates by Food-related Lifestyle
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청주지역 대학생들의 식생활라이프스타일에 따른 외식행동 연구

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Type
Academic journal
Author
Journal
The Korea Contents Society JOURNAL OF THE KOREA CONTENTS ASSOCIATION Vol.8 No.11 KCI Accredited Journals
Published
2008.11
Pages
347 - 355 (9page)

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Method
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Result
Research on the Dining-out Behavior of Cheong-Ju Undergraduates by Food-related Lifestyle
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Abstract· Keywords

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This research has been conducted against Cheong-Ju undergraduate students. A total of 213 questionnaires was used for the data. The first purpose of this research is to analyze eating habits of food-related lifestyle of the students. The second purpose is to classify them into groups depending on their food-related lifestyle. The third purpose of this research is to identify eating out behavior patters among the groups classified by food-related lifestyle. Based on the information obtained from those results, this study would help restaurants have their marketing strategies.
From the factor analysis, 6 factors of "popular-oriented group", "health-oriented group", "safety-oriented group", "decoration-oriented group", "tasted-oriented group" and "wellbeing-oriented group" were extracted. Additionally, "safety type group", "passive food groups" and "high-interest in foods group" were classified from the cluster analysis.
#식생활라이프스타일 #외식행동 #마케팅적 시사점 #Food-related Lifestyle #Dining-out Behavior #Marketing Strategies

Contents

요약
Abstract
Ⅰ. 서론
Ⅱ. 이론적 배경
Ⅲ. 연구방법
Ⅳ. 결과분석
Ⅴ. 결론 및 제언
참고문헌
저자소개

References (37)

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1. [학술지(정기간행물)] - 고재윤 / 2006 / 라이프스타일에 따른 와인 선택속성에 관한 연구 / 외식경영연구 9 (1) : 51 ~ 67 google schola 2. [학술지(정기간행물)] - 김경희 / 2008 / 대학생소비자의 라이프스타일 유형별특성, 인터넷 패션쇼핑몰 이미지 및 구매행동에 관한 연구 / 한국의류산업학회지 10 (2) : 198 ~ 208 dbpia 3. [학술지(정기간행물)] - 김경희 / 2008 / 축제참가자의 라이프스타일과 참가만족영향요인에 관한 연구 / 관광연구저널 22 (1) : 311 ~ 326 dbpia 4. [학술지(정기간행물)] - 김덕희 / 2007 / 외식 유형별 선택속성에 따른 대구 지역 직장인들의 외식행동에 관한 연구(II) / 한국조리학회지 13 (2) : 240 ~ 253 dbpia 5. [학술지(정기간행물)] - 김미정 / 2007 / 대학생의 식생활라이프스타일에 따른 레스토랑 선택속성에 관한 연구 / 한국식생활문화학회지 22 (2) : 210 ~ 217 dbpia

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