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Subject

A Path Analysis on Compulsive Buying Tendency of University Students : Demographics, Variables Related to Credit Card and Flow
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대학생 소비자의 충동구매성향에 대한 인과적 분석 : 인구통계학적 변인, 신용카드 관련 변인, 플로우 개념을 중심으로

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Type
Academic journal
Author
Journal
Association of Families and Better Life Journal of Families and Better Life Vol.22 No.5 (WN.71) KCI Accredited Journals
Published
2004.10
Pages
47 - 58 (12page)

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A Path Analysis on Compulsive Buying Tendency of University Students : Demographics, Variables Related to Credit Card and Flow
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In this article the relations between demographics, variables related to credit card, flow and compulsive buying tendency were explored. The survey data collected from 318 university students.
The results of regression analysis showed that older students were related to the greater number of card. The greater allowance and number of card were related to the greater average card expenditure per month. Female, younger and the greater average card expenditure per month were related to greater flow. And younger students tended to be more compulsive buying tendency than older students. The greater allowance and flow were related to greater compulsive buying tendency. The results of path analysis showed that the age, allowance and flow influenced on compulsive buying tendency direct. Also age and allowance influenced on compulsive buying tendency direct and indirect.

Contents

〈Abstract〉
Ⅰ. 문제제기
Ⅱ. 이론적배경
Ⅲ. 연구모형 및 연구방법
Ⅳ. 연구결과
Ⅴ. 결론
【참고문헌】
〈부록〉 : 전체 연구 변인들의 상관관계 분석표

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UCI(KEPA) : I410-ECN-0101-2009-400-015671593