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A Case Study on the City Image Strategies for City Image Making
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도시이미지전략의 유형별 사례연구

논문 기본 정보

Type
Academic journal
Author
Journal
Korea Planning Association Journal of Korea Planning Association Vol.44 No.1 (WN.168) KCI Excellent Accredited Journal
Published
2009.2
Pages
287 - 302 (16page)

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A Case Study on the City Image Strategies for City Image Making
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Abstract· Keywords

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The purpose of this study is to find a various kinds of methodologies and city image making endeavors by analyzing main strategies of 30 cities. In this research, the way of using and marketing city image was investigated through the case studies. Also this research started from the point of view in which the city image affects the development and growth of the city. By comparison and analysis, 4 categories of city image enhancing strategies were drawn out. 4 categories were city brand marketing, festivals and events, landscape control, and creative city development. Improvement direction for the 4 categories was suggested for the better city image making and enhancing the city development.
#도시이미지 #도시이미지전략 #도시이미지수립 #장소마케팅 #장소만들기 #City Image #City Image Strategy #City Image Making #Place Marketing #Place Making

Contents

Abstract
Ⅰ. 서론
Ⅱ. 이론적 고찰
Ⅲ. 도시이미지전략 사례분석
Ⅳ. 종합 및 시사점
Ⅴ. 결론
인용문헌

References (43)

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1. [보고서] - 가평군 / 2002 / 가평군 경관관리 기본계획 google schola 2. [학술지(정기간행물)] - 권창기 / 2004 / 도시이미지에 따른 도시 운영 전략 : 울산광역시 도시공간 및 이용계획을 중심으로 / 서울행정학회 학술대회 발표논문집 8 : 349 ~ 362 dbpia 3. [보고서] - 김해시 / 2005 / 김해시 도시경관 계획 google schola 4. [학술지(정기간행물)] - 박영춘 / 2002 / 도시의 이미지' 측정에 관한 연구 / 국토계획 37 (4) : 29 ~ 40 dbpia 5. [학술지(정기간행물)] - 변재상 / 2007 / 도시 이미지 구성요소의 기여수준 분석: 과천시를 중심으로 / 국토계획 42 (3) : 163 ~ 177 dbpia

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