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불황기시대 관계마케팅 관점에서 본 새로운 브랜드 전략
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논문 기본 정보

Type
Class magazine
Author
Journal
Korea Marketing Association Excellence Marketing for Customer Vol.35 No.12
Published
2001.12
Pages
22 - 28 (7page)

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불황기시대 관계마케팅 관점에서 본 새로운 브랜드 전략
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Contents

관계 마케팅의 의의
거래장애요인과 마케팅 활동
마케팅활동의 전략적 차원
마케팅 컨셉트의 3대 축
브랜드 중심의 관계마케팅
Brand Relationship의 차원
Brand Relationship 구축을 위한 몇 가지 제언

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