메뉴 건너뛰기
Library Notice
Institutional Access
If you certify, you can access the articles for free.
Check out your institutions.
ex)Hankuk University, Nuri Motors
Log in Register Help KOR
Subject
Humanities
General Humanities History Philosophy Religious Studies Linguistics and Literature Other Humanities
Social science
General Social Science Business Management Tourism Education Military Science Library and Information Science Law Sociology Journalism and Media Studies Psychological Science Political Science and Diplomacy Geography Public Administration Economics International Trade Anthropology Other Social Science
Natural science
General Natural Science Physics Biology Life Sciences Mathematics/Statistics Astronomy Earth Science Chemistry Other Natural Science
Engineering
General Engineering Architectural Engineering Mechanical Engineering Industrial Engineering Material/Energy Engineering Electrical and Electronic Engineering Marine and Ocean Engineering Chemical Engineering Computer Science Other Engineering
Medical science
General Medical Science Nursing Science Veterinary Pharmacy Traditional Korean Medicine Basic Medicine Clinical Medicine Other Medicine
Agriculture and Fishery
General Agriculture and Fishery Agriculture Fishery Science Food Science Forestry Animal Husbandry Marine Transportation Studies Other Agriculture and Fishery
Art and Kinesiology
General Arts Design Fine Arts Cosmetology Photography Music Fashion Kinesiology Performing Media Arts Other Arts and Kinesiology
Interdisciplinary Studies
Interdisciplinary Research Science and Technology Studies Brain and Cognitive Science Technology Policy Other Interdisciplinary Studies

KOR

The Impacts of Relational Benefit on Satisfaction, Trust, and Customer Loyalty in The Hotel Industry
Recommendations
Search
Questions

호텔기업의 관계혜택이 만족, 신뢰 및 고객애호도에 미치는 영향

논문 기본 정보

Type
Academic journal
Author
Goo Jung-Dae (경남대학교) Kong Ki-Yul (영산대학교)
Journal
The Korea Academic Society Of Tourism And Leisure Journal of Tourism and Leisure Research Vol.23 No.1(Wn.56)
Published
2011.1
Pages
105 - 120 (16page)

Usage

cover
📌
Topic
📖
Background
🔬
Method
🏆
Result
The Impacts of Relational Benefit on Satisfaction, Trust, and Customer Loyalty in The Hotel Industry
Ask AI
Recommendations
Search
Questions

Abstract· Keywords

Report Errors
In severe competition, service business has to search for competitive advantage to focus customer satisfaction, trust, and customer loyalty to make more profitability in the hotel industry. Hotel manager has proceeded strategic decision making to setup customer satisfaction, trust, and customer loyalty for long-term revenue management in the hotel industry.
This study focused on the effect of relational benefit on customer satisfaction, trust, and customer loyalty in the hotel industry. There are needs for explore customer satisfaction, trust, and customer loyalty of hotel to search the coordinating point to make effective revenue management.
There are the finding of this study are summarized as follows:
First, relational benefit had positive effects on customer satisfaction and customer loyalty. Second, customer satisfaction had positive effects on trust and customer loyalty. Third, trust had positive effects on customer loyalty.
#관계혜택(Relational Benefit) #만족(Satisfaction) #신뢰(Trust) #고객애호도(Customer Loyalty) #호텔기업(Hotel Industry)

Contents

Abstract
Ⅰ. 서론
Ⅱ. 이론적 배경
Ⅲ. 연구의 설계
Ⅳ. 연구결과
Ⅴ. 결론
참고문헌

References (40)

Add References
1. [단행본] - 김계수 / 2006 / 인과분석 연구방법론 / 서울 google schola 4. [학위논문] - 안우규 / 2003 / 호텔레스토랑의 관계혜택이 고객충성도에 미치는 영향 / 박사 / 대구대학교 일반대학원 google schola 5. [학술지(정기간행물)] - 안주영 / 2006 / 패밀리 레스토랑의 고객충성도에 따른 고객세분화에 관한 연구 -행동적 충성도와 태도적 충성도를 이용한 교차분류를 중심으로 / 관광학연구 30 (5) : 91 ~ 113 google schola 6. [학술지(정기간행물)] - 이미란 / 2005 / 컨벤션의 이미지, 지각된 서비스 질, 관여도, 지각된 가치가 고객만족과 고객충성도에 미치는 영향 / 관광·레저연구 17 (2) : 61 ~ 78 dbpia 7. [학술지(정기간행물)] - 이용기 / 2002 / 관계혜택이 고객의 종업원가 식음료업장에 대한 만족, 그리고 고객충성도에 미치는 영향 / 경영학연구 31 (2) : 5 ~ 404 google schola

Related Authors

Frequently Viewed Together

The structural relationship among golf driving range customer’s relational benefit, trust and relationship retention intention
Lee ,  Gun-Hee ,  Lee Journal of the Korean society for Wellness 2015 .05
The Influence of Having been visited to Korea duty-free stores Chinese Consumers’ Perceived Relational Benefits and Relationship Quality on Customer Loyalty - The Moderating Effect of Switching Barriers -
Li ,  Yin Nan ,  Shin Journal of channel and retailing 2016 .01
Types of Relational Benefits and Customer Satisfaction : Moderating Effects of Switching Costs and Types of Beauty Salon
Lee ,  Je Won ,  Yoo THE JOURNAL OF SOCIAL SCIENCE 2015 .06
Structural Relation Among Relational Benefits, Customer Satisfactions, and Customer Preference of Members to Personal Training
Kang-Young Song JOURNAL OF THE KOREA CONTENTS ASSOCIATION 2015 .07
The Structural Relationship Among Bakery Customer’s Relational Benefits, Customer Satisfaction and Relationship Retention Intention
Woo ,  Iee-Shik ,  Kim Journal of Tourism and Leisure Research 2015 .03

Recently viewed articles

Investigating the Relationship of Sustainability Factors with Project Management Success
Mohammad Khalilzadeh, Hassan Akbari, Amin ForoughiKorean Institute Of Industrial Engineers2016.12
 Research on Readers’ Awareness for Activation of PPL in Webtoon As an Indirect Ads
Sun Tae Hwang, Jinny KimThe Animation Society of Korea2014.06
 A Study on the Ecological Aspects in Korean Education
Oh, Hyeon-JinAssociation for the Study of Literature & Environment2018.12
 소형 무인항공기의 충돌 회피를 위한 영상 기반 비행체 검출 기술 동향
황선유, 이재현, 조성욱 외 1명Institute of Control, Robotics and Systems2017.09

Comments(0)

0

Write first comments.

UCI(KEPA) : I410-ECN-0101-2012-326-004422637