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간접광고(PPL)을 통한 마케팅 커뮤니케이션 전략의 고려사항
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논문 기본 정보

Type
Class magazine
Author
신일기 (인천대학교)
Journal
Korea Marketing Association Excellence Marketing for Customer Vol.45 No.7
Published
2011.7
Pages
68 - 72 (5page)

Usage

cover
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Topic
📖
Background
🔬
Method
🏆
Result
간접광고(PPL)을 통한 마케팅 커뮤니케이션 전략의 고려사항
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Contents

간접광고(PPL)의 집행 형태
간접광고(PPL)의 효과 개념
간접광고(PPL)의 커뮤니케이션 의사 결정의 핵심 고려사항

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UCI(KEPA) : I410-ECN-0101-2013-326-000567931