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An Exploratory Usage Pattern Research of Smartphone and Social Media Users through Semantic Network Analysis : Gender and Age Differences in Perception and Evaluation of Usage Pattern
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언어 네트워크 분석을 통한 스마트폰과 소셜미디어 이용자의 미디어 이용행태에 관한 탐색적 연구 : 성별과 연령에 따른 이용행태 인식과 평가를 중심으로

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Type
Academic journal
Author
Hongjin Shim (연세대학교) Yongchan Kim (연세대학교) Haeyoung Shon (연세대학교) Jiyoung Lim (연세대학교)
Journal
Korean Association for Broarding & Telecommunication Korean Journal of Broadcasting and Telecommunication Studies Vol.25-4 KCI Excellent Accredited Journal
Published
2011.7
Pages
82 - 138 (57page)

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An Exploratory Usage Pattern Research of Smartphone and Social Media Users through Semantic Network Analysis : Gender and Age Differences in Perception and Evaluation of Usage Pattern
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Abstract· Keywords

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The purpose of this study is to provide specific and micro-level information about aspects of media use that appears in smartphone and social media and its users through semantic network analysis. Also, the difference in perception of smartphone and social media usage pattern among different gender and age group, and the difference among the usage patterns is structurally investigated. Focus group interview was conducted to figure out the concepts related to smartphone and social media users.
Some results from smartphone usage pattern study indicate that males of age 10-19 years old and females in their 20s use internet conveniently along with variety of applications and utilize social media. Social media such as Twitter showed a noticeable gender difference among its users. Majority of the male group utilizes Twitter for its information sharing characteristics while the female in the age group of 20-30 years old is active in Twitter merely because Twitter has become a major social trend that cannot be refused. Thus, the female group often uses Twitter to avoid the sense of being outdated. Regardless of age and gender, almost every group is commonly using Facebook as a tool to sustain their communication with friends abroad.
#스마트폰 #소셜미디어 #트위터 #페이스북 #연령 #성 #정보격차 #Semantic Network #Smartphone #Twitter #facebook #Age #Gender #Digital divide

Contents

1. 문제제기 및 연구 목적
2. 이론적 논의
3. 연구방법
4. 연구결과
5. 결론 및 제언
참고문헌
Abstract
부록

References (8)

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김미라. HDTV 조기 수용자의 능동적 미디어 이용행태에 관한 연구. 한국언론학보. 2006 dbpia 김선남, 나미수. 휴대폰 이용에서의 성차 연구. 언론과학연구. 2008 google schola 나은영. 여성의 뉴미디어 이용과 가치관. 한국방송학보. 2002 dbpia 남인용, 박한우. 대권 예비후보자 관련 신문기사의 네트워크 분석과 홍보전략. 한국정당학회보. 2007 dbpia 송성수. 사회구성주의의 재검토. 과학기술학연구. 2002 dbpia

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