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논문 기본 정보

자료유형
학술저널
저자정보
Yeoun Myeong-Heum (인제대학교)
저널정보
한국디자인학회 Archives of Design Research 디자인학연구 통권 제96호(Vol.24 No.3)
발행연도
2011.8
수록면
397 - 408 (12page)

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초록· 키워드

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International online surveys to compare the influence of variables on product use inclinations were conducted and included 784 participants from China, Japan and the Netherlands. The variables tested were national culture, generation, gender, individualism-collectivism and possession-use score. Descriptive analyses and ANOVAs for each variable were conducted, and the influence of the variables on product use inclinations was considered based on the comparison of mean and factor analysis.
Based on the results, it was identified that the influence of national cultures on product use inclinations was the largest, followed by that of possession-use scores, generations, and gender in that order while individualism-collectivism had little influence. In addition, in the case of interactions, cultural differences were shown to be greater in younger generations than older generations and generational differences were shown to be greater in countries marked by fast changes in society and in collectivist countries. The influence of the individualism-collectivism variable was shown to be insignificant; thus, this variable was not an important variable in interaction studies.

목차

Abstract
1. Introduction
2. Comparison on Variables
3. Detailed Discussion
4. Conclusions
Acknowledgement
References

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