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논문 기본 정보

자료유형
학술대회자료
저자정보
이종혁 (경희대)
저널정보
한국언론학회 한국언론학회 학술대회 발표논문집 2009년 한국언론학회 50주년 기념행사 및 봄철 정기학술대회 50년 언론학에 길을 묻다
발행연도
2009.6
수록면
121 - 140 (20page)

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This study examined causal relationships among news values,media coverage, and audienceattention. The main hypothesis was that newsworthy events receive a large amount of media coverage and, triggered by the intense media coverage,receive much attention from the audience. One hundred and four news events in 2007 were selected and their news values ? deviance and social significance - were measured according to Shoemaker and her colleagues’ newsworthiness model. Then, media coverage of and audience attention to the events were obtained from Pew research center’s two data sources: the News Coverage Index (under the Project for Excellence in Journalism) and the News Interest Index. A structural equation model showed a significant effect of news values on the amount of media coverage and also a significant effect of the media coverage on audience attention. Further, news values indirectly influenced audience attention,mediated by the media coverage. In addition,social significance had a direct influence on audience attention. This study is one of the first attempts to investigate news values in the context of both news production and news consumption simultaneously.

목차

Abstract
Literature Review
Effects of media coverage on audienceattention
Effects of news values on audience attention
Method
Deviance and social significance
Media coverage of events
Audienceattention to events
Results
Discussion
FIGURE 1 Conceptual model
FIGURE 2 Strectural equation model

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UCI(KEPA) : I410-ECN-0101-2013-331-000865226