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논문 기본 정보

자료유형
학술저널
저자정보
김지명 (한북대학교) 전명숙 (한북대학교) 최진영 (한북대학교) 홍승희 (한북대학교)
저널정보
한국외식산업학회 한국외식산업학회지 한국외식산업학회지 제7권 제2호(통권 제15호)
발행연도
2011.9
수록면
69 - 86 (18page)

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초록· 키워드

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This study was to examine the employer"s self-evaluation and rank of quality improvement factors according to selling at restaurants in northern Kyonggi province. Twenty five of 36 restaurant employers participated. The groups were divided by selling at restaurants: high-selling group(HSG) and low-selling group(LSG). Total working years at restaurants were significantly different between two groups. The average score of all restaurants was 3.5± 0.5 in employer"s self-evaluation for quality of restaurants. The average score of HSG was significantly higher than that of LSG. The item of highest scores was "food quality" in HSG and LSG. The item of lowest scores was "accessibility" in HSG and "advertisement" in LSG. Factors for the priority for quality improvement at restaurants were decided as "accessibility like parking lot", "food quality", "convenient transportation", "mood", "menu", "sanitation", "kind service", and "price". In HSG, "accessibility like parking lot" was decided as a most important item, and then "food quality", "convenient transportation", "menu", "mood", "kind service" "price" and "sanitation" were in order. Whereas, in LSG, "food quality" was decided as a most important item, and then "mood", "accessibility like parking lot", "convenient transportation", "sanitation", "price", "menu" and "service" were in order. These results implicated that perception of employers might affect the selling of restaurants. Therefore, the systematic education including sanitation might be needed for employers.

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ABSTRACT
Ⅰ. 서론
Ⅱ. 이론적 고찰
Ⅲ. 연구방법
Ⅳ. 결과 및 고찰
Ⅴ. 결론
Ⅵ. 참고문헌

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UCI(KEPA) : I410-ECN-0101-2013-326-001455781