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Effect of Water Ski Firms' Service Quality on Customer Satisfaction, Customer Attitude and Customer Loyalty
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수상스키장의 서비스품질지각이 고객만족, 고객태도 및 고객충성도에 미치는 영향

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Type
Academic journal
Author
Choi, Cheong-Rak (건국대학교) Shin, Myung-Soo (건국대학교)
Journal
The Korean Society Of Sports Science Korean Journal of Sports Science Vol.20 No.6 KCI Accredited Journals
Published
2011.12
Pages
791 - 801 (11page)

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Effect of Water Ski Firms' Service Quality on Customer Satisfaction, Customer Attitude and Customer Loyalty
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Abstract· Keywords

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The purpose of this study was to find out the effect of water ski firms’ service quality on customer satisfaction, customer attitude and customer loyalty. For this purpose, the study collected questionnaires of 268 customers of 8 water ski firms located in Gyeonggi Province by convenient sampling method, excluded inappropriate data, and processed the final data that were analyzable using PASW WIN 18.0 and AMOS 18.0. The results are as follows;
First, service quality affected customer satisfaction significantly. Second, service quality had a significant effect on customer attitude. Third, service quality had a significant effect on customer loyalty. Fourth, customer’s satisfaction had a significant effect on customer attitude. Fifthly, custome satisfaction did not have a significant effect on customer loyalty. Sixth, customer attitude had a significant effect on customer loyalty.
#service quality #customer satisfaction #customer attitude #customer loyalty

Contents

Abstract
Ⅰ. 서론
Ⅱ. 연구방법
Ⅲ. 결과 및 논의
Ⅳ. 결론 및 제언
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References (6)

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강병길, 유용상. 호텔 휘트니스 클럽의 서비스품질이 회원들의 구매후행동에 미치는 영향. 한국스포츠산업경영학회지. 2003 google schola 김민석, 박남환, 이성노. 인라인스케이트 참여자들의 참여만족도 분석. 한국사회체육학회지. 2004 dbpia 김용만, 이계석, 김은정. 상업스포츠센터의 명성이 태도, 충성도 및 고객유지에 미치는 영향. 한국스포츠산업경영학회지. 2005 google schola 조연철, 최호철. 헬스클럽의 서비스 품질이 재구매 의도에 미치는 영향. 과학논집. 2007 dbpia 편집부. Whence Consumer Loyalty?. 마케팅. 2000 dbpia

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