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The Local Brand Development Strategies on the Basis of Local Residence Perception - The Case of Gyeonggi Province
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지역주민 인식에 기초한 지역 브랜드 개발전략 : 경기도 지역 사례연구

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Type
Academic journal
Author
Journal
The Korean Regional Development Association Journal of The Korean Regional Development Association Vol.15 No.1 KCI Accredited Journals
Published
2003.3
Pages
71 - 86 (16page)

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Method
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The Local Brand Development Strategies on the Basis of Local Residence Perception - The Case of Gyeonggi Province
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#지역 브랜드(Local Brand) #주민인식(Local Residence Perception) #지역 브랜드 개발전략(Local Brand Development Strategy) #장소마케팅(Place Marketing)

Contents

Abstract
1. 서론
2. 지역 브랜드에 대한 이론과 선행연구 검토
3. 연구방법과 자료
4. 지역 브랜드 인지도에 대한 실증분석 결과
5. 결론
참고문헌

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