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An Empirical Study on the Destination Choice Attributes, Satisfaction, and Behavioral Intention of Medical Tourism in Korea
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국내 의료관광 목적지 선택속성과 만족 및 행동의도에 관한 실증적 연구

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Type
Academic journal
Author
Park, Ho-Pyo (청주대학교)
Journal
DAEHAN Association of Business Administration, Korea Korean Jouranl of Business Administration Vol.25 No.1 KCI Accredited Journals
Published
2012.2
Pages
131 - 146 (16page)

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An Empirical Study on the Destination Choice Attributes, Satisfaction, and Behavioral Intention of Medical Tourism in Korea
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Abstract· Keywords

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The aim of this study was two-fold: first, to explore the medical tourism destination choice attributes in Korea; and second to investigate the relationship between overall satisfaction and behavioral intention of medical tourists. A total of 230 questionnaires were collected at the selected hospitals and travel agencies, and only 213 questionnaires were used for consideration in the data analysis. A principle factor analysis was employed to explore five medical tourism destination choice attributes including medical tourism destination infrastructure/recognition, medical expertise/medical institution’s reputation, patient care/hospital operation, medical cost/policy support, and medical ethics/medical service. A simple regression analysis was then used to identify the result of hypotheses that the overall satisfaction of medical tourists made significant effects on the behavioral intention. This suggests that destination choice attributes of medical tourism might be important factor for increasing the medical tourists’ level of satisfaction. Finally, policy and marketing implications were also discussed.
#의료관광 #목적지 선택속성 #만족 #행동의도 #Medical Tourism #Destination Choice Attributes #Satisfaction #Behavioral Intention

Contents

요약
Ⅰ. 서론
Ⅱ. 이론적 배경
Ⅲ. 연구설계
Ⅳ. 실증분석
Ⅴ. 결론 및 시사점
〈참고문헌〉
Abstract

References (9)

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강재정, 오상훈. 의료관광목적지 선택요인의 인구통계학적 차이분석에 관한 탐색적 연구. 관광레저연구. 2008 dbpia 김도영. 한국형 의료관광 발전모형에 관한 연구. 관광레저연구. 2011 dbpia 김성섭, 김미주. 국제관광산업 경쟁력 강화를 위한 의료관광 시장 분석 및 선호하는 의료관광상품 분석. 관광연구. 2010 google schola 김양균, 최민식, 오영인, 윤태영. 의료관광목적지별 선택에 영향을 미치는 요인에 관한 연구. 호텔경영학연구. 2010 dbpia 이은미, 김원인, 이계희. 대구시 의료관광 선택속성과 활성화 방안. 관광연구. 2009 google schola

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