지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
초록· 키워드
오류제보하기
The purpose of this research is to investigate the differences in regard to clothing consumption value and preferences of fashion brand with Korean and Chinese consumers. The subjects were 457 male and female consumers who were residents in Seoul and 551 male and female who resided in Beijing and Shanghai. The data were analyzed by factor analysis, t-test, ANOVA, Duncan test, and chi-square test. The results were as follows.
There were four factors of clothing consumption value: practicality, expression, conformity/fashion, and personality. The fashion brands were categorized into Korean brand, American/European brand, and Japanese brand. The statistical analyses showed that Korean and Chinese consumers were significantly different in regard to clothing consumption value and preferences of fashion brand. According to the result Chinese consumers had higher practicality and conformity/fashion of clothing consumption value than Korean consumers. Futhermore, Korean consumers preferred Korean fashion brands and Japanese fashion brands but Chinese consumers preferred American/European fashion brands. In conclusion, each country consumer’s clothing consumption value based on demographics was differed significantly.
There were four factors of clothing consumption value: practicality, expression, conformity/fashion, and personality. The fashion brands were categorized into Korean brand, American/European brand, and Japanese brand. The statistical analyses showed that Korean and Chinese consumers were significantly different in regard to clothing consumption value and preferences of fashion brand. According to the result Chinese consumers had higher practicality and conformity/fashion of clothing consumption value than Korean consumers. Futhermore, Korean consumers preferred Korean fashion brands and Japanese fashion brands but Chinese consumers preferred American/European fashion brands. In conclusion, each country consumer’s clothing consumption value based on demographics was differed significantly.
목차
〈Abstract〉
Ⅰ. 서론
Ⅱ. 이론적 배경
Ⅲ. 연구방법 및 절차
Ⅳ. 결과 및 논의
Ⅴ. 결론 및 제언
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UCI(KEPA) : I410-ECN-0101-2013-592-002822360