지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
논문 기본 정보
- 자료유형
- 학술저널
- 저자정보
- 발행연도
- 2012.6
- 수록면
- 165 - 187 (23page)
이용수
초록· 키워드
오류제보하기
Social Network Service(SNS) is being recognized as an important part in our society, individual lives and corporate business aspects, and the influence of SNS is growing explosively as expansion and supply of infrastructures that support mobile environments increase.
However, above all, successful SNS requires the understanding of users who are active on the network. This is because even if SNS has many attractive characteristics, its values and usefulness change depending on how users utilize it. Also, values that are perceived through the usage experience become important indicators that predict continuous behaviors of users.
Therefore, from the user’s perspective, this study attempted a multi-dimensional approach by reflecting characteristics that come from SNS usages. For users, SNS can be said to be the ‘tool of relation’ for ‘communicating’ online. In other words, for active and continuous usages of SNS, functional understandings of specific technologies such as PC and mobile equipments, as well as applications are required(Media Technology). Also, new relationships are formed in a virtual space, in addition to maintaining relationships(Relational Efficacy) and communication is carried by media on the network, instead of face to face communications with users(Communication Skill). In that context, multi-dimensional concept of ‘Virtual Competence’ was suggested based on related precedent studies. Also, the occurrence of network effects that generally appear in network products and services was verified for SNS as well. The study revealed that virtual competence and network effects have effects on users’ perceived values, and it was verified that perceived values and network effects have significant effects on continuous usage intentions of SNS.
However, above all, successful SNS requires the understanding of users who are active on the network. This is because even if SNS has many attractive characteristics, its values and usefulness change depending on how users utilize it. Also, values that are perceived through the usage experience become important indicators that predict continuous behaviors of users.
Therefore, from the user’s perspective, this study attempted a multi-dimensional approach by reflecting characteristics that come from SNS usages. For users, SNS can be said to be the ‘tool of relation’ for ‘communicating’ online. In other words, for active and continuous usages of SNS, functional understandings of specific technologies such as PC and mobile equipments, as well as applications are required(Media Technology). Also, new relationships are formed in a virtual space, in addition to maintaining relationships(Relational Efficacy) and communication is carried by media on the network, instead of face to face communications with users(Communication Skill). In that context, multi-dimensional concept of ‘Virtual Competence’ was suggested based on related precedent studies. Also, the occurrence of network effects that generally appear in network products and services was verified for SNS as well. The study revealed that virtual competence and network effects have effects on users’ perceived values, and it was verified that perceived values and network effects have significant effects on continuous usage intentions of SNS.
목차
Abstract
Ⅰ. 서론
Ⅱ. 선행 연구
Ⅲ. 연구모형과 가설
Ⅳ. 연구설계 및 실증분석
Ⅴ. 결론
참고문헌
참고문헌 (6)
참고문헌 신청
김근형, 윤상훈. SNS사용자 만족도의 영향요인 도출 및 서비스 형태별 비교 분석. 인터넷전자상거래연구. 2012
김유정, 김민선. 소셜 필터링, 정보품질 및 심리적계약이 SNS 신뢰와 지속적 정보 공유의도에 미치는 영향. 인터넷전자상거래연구. 2011
박상철, 김종욱. 모바일 콘텐츠 서비스에 대한 인지된 사용자 가치 결정요인에 관한 연구. Journal of Information Technology Applications & Management. 2008
윤성원, 박삼규, 전현정, 한경화, 강성수, 김명숙, 김유학. 염류집적 농경지에서 전기비저항 탐사기법의 활용성. 한국토양비료학회지. 2011
이동만, 박현선. 소셜 미디어에서 개인의 심리 및 사회적 동기요인이 정보공유의도에 미치는 영향. 인터넷전자상거래연구. 2011
김유정, 김민선. 소셜 필터링, 정보품질 및 심리적계약이 SNS 신뢰와 지속적 정보 공유의도에 미치는 영향. 인터넷전자상거래연구. 2011
박상철, 김종욱. 모바일 콘텐츠 서비스에 대한 인지된 사용자 가치 결정요인에 관한 연구. Journal of Information Technology Applications & Management. 2008
윤성원, 박삼규, 전현정, 한경화, 강성수, 김명숙, 김유학. 염류집적 농경지에서 전기비저항 탐사기법의 활용성. 한국토양비료학회지. 2011
이동만, 박현선. 소셜 미디어에서 개인의 심리 및 사회적 동기요인이 정보공유의도에 미치는 영향. 인터넷전자상거래연구. 2011
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