지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
초록· 키워드
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Business firms and consumers exist within a society, and their activities influence a society, because they are not separated from a society. Thus, consumers as well as business firms have been asked to conduct socially responsible actions (i.e., environmentally friendly production and socially friendly activities). Previous researchers have investigated on the relationship between corporate social responsibilities and business performances. For example, researchers have analyzed the effects of corporate social responsibility on consumer’s corporate evaluations. The corporate social responsibility is commonly classified into the three dimensions (economic, social, and environmental responsibility). In this paper, we demonstrated that the consumer social responsibility can also be classified into the three dimensions. Previous researchers have shown that the three dimensions of corporate social responsibility influence consumer’s corporate evaluation. However, they have not considered the interaction effect of the corporate social responsibility and the consumer social responsibility on consumers’ corporate evaluation.
Different from the past studies, this study investigated on the interaction effect of consumer social responsibility (economic, social, environmental responsibility) and corporate social responsibility (economic, social, environmental responsibility) on consumer’s corporate evaluation. For the study, we collected survey data of 200 consumers and analyzed the interaction effect with ANOVAs. The result showed that the three dimensions of social responsibility to both corporate and consumers influence positively the corporate evaluation. They also showed that the interaction effect of consumer responsibility and corporate responsibility on the corporate evaluation was statistically significant. This implies that it is necessary for corporate to conduct corporate social responsibility differently depending on consumer’s activity for consumer social responsibility.
Different from the past studies, this study investigated on the interaction effect of consumer social responsibility (economic, social, environmental responsibility) and corporate social responsibility (economic, social, environmental responsibility) on consumer’s corporate evaluation. For the study, we collected survey data of 200 consumers and analyzed the interaction effect with ANOVAs. The result showed that the three dimensions of social responsibility to both corporate and consumers influence positively the corporate evaluation. They also showed that the interaction effect of consumer responsibility and corporate responsibility on the corporate evaluation was statistically significant. This implies that it is necessary for corporate to conduct corporate social responsibility differently depending on consumer’s activity for consumer social responsibility.
목차
Abstract
1. 서론
2. 이론적 배경 및 가설설정
3. 자료수집
4. 연구문제 1에 대한 분석
5. 연구문제 2에 대한 분석(가설 1, 가설 2 검정)
6. 결론 및 제언
참고문헌
참고문헌 (53)
참고문헌 신청
1. [보고서] - 강병모 / 2005 / 지속가능한 소비문화 창출방안 연구, 소비자정책보고서
2. [학술지(정기간행물)] - 고창택 / 2002 / 환경교육과 생태적 책임 / 철학연구 81 : 1 ~ 24
3. [학술지(정기간행물)] - 김광수 / 2011 / 혁신활동별 성과 인식의 기대 차이에 관한 연구 -지속가능경영활동을 중심으로- / 품질경영학회지 39 (1) : 109 ~ 119
4. [학위논문] - 김영훈 / 2003 / 지구환경문제에 대한 정치ㆍ경제적 접근과 그리스도교 환경윤리에 대한 제안 / 석사 / 부산가톨릭대학교 신학대학원
5. [학술지(정기간행물)] - 김창호 / 2007 / 기업의 사회적 책임경영(ISO26000)에 관한 소고 -신문활용 교육(nie)방법론을 중심으로- / 인적자원관리연구 14 (4) : 85 ~ 118
2. [학술지(정기간행물)] - 고창택 / 2002 / 환경교육과 생태적 책임 / 철학연구 81 : 1 ~ 24
3. [학술지(정기간행물)] - 김광수 / 2011 / 혁신활동별 성과 인식의 기대 차이에 관한 연구 -지속가능경영활동을 중심으로- / 품질경영학회지 39 (1) : 109 ~ 119
4. [학위논문] - 김영훈 / 2003 / 지구환경문제에 대한 정치ㆍ경제적 접근과 그리스도교 환경윤리에 대한 제안 / 석사 / 부산가톨릭대학교 신학대학원
5. [학술지(정기간행물)] - 김창호 / 2007 / 기업의 사회적 책임경영(ISO26000)에 관한 소고 -신문활용 교육(nie)방법론을 중심으로- / 인적자원관리연구 14 (4) : 85 ~ 118
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UCI(KEPA) : I410-ECN-0101-2013-325-003606065