This study aimed to analyze general public’s complaints about sports activities, and to provide basic data for devising systematic improvement measures with the aim of creating a fair sport participation environment. To that end, this study surveyed 1,432 male and female adults residing in Busan and Daegu. The research findings are outlined as follows. Subjects complained about unfairness of environment, policy and program with regard to participation in sports. Their complaint awareness differed significantly according to gender, age, income, and occupation. These findings suggest that the general public is aware that social fairness is lacking in participation in sports activities. By social sports’ motto, Sports for All, social sports-related personnel believe that they provide a fair sports environment, but this belief is significantly different from the general public’s awareness of the reality. Notably, people who engage in sports activities are aware that programs suitable for their current situations are lacking, suggesting that social sports-related personnel and specialists should conduct research on securing the fairness of sports participation.