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The Effect of Extrinsic Cues on Consumer's Evaluation and Purchase Intention of Eco-friendly Product - Focusing on Dishwashing Detergent's Eco-mark
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친환경 제품의 평가와 구매 의도에 미치는 외재적 단서의 영향 : 주방 세제의 환경 마크를 중심으로

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Type
Academic journal
Author
Soo-Hyung Lee (경북대학교) Sun-Jung Moon (경북대학교) Jong-Ho Song (경북대학교) So-Young An (경북대학교)
Journal
The Korean Society for Environmental Education Korean Journal of Environmental Education Vol.26 No.1 KCI Accredited Journals
Published
2013.3
Pages
128 - 143 (16page)

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The Effect of Extrinsic Cues on Consumer's Evaluation and Purchase Intention of Eco-friendly Product - Focusing on Dishwashing Detergent's Eco-mark
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Abstract· Keywords

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The purpose of this study is to empirically analyze especially the effect of the eco-mark as an extrinsic cue on the attitude toward product and the purchase intention in addition to the other extrinsic cues such as price, brand, store and advertisement that have been widely examined in the previous literature. The results of this study are as follows; First, eco-mark, brand, advertisement have a positive effect on the attitude toward product, whereas price had a negative effect and store had no effect on the attitude toward product respectively. Second, consumer’s attitude toward product had a significant effect on the purchase intention. The findings provide some evidences for the necessity and importance of eco-mark acquisition by companies and suggest some guidelines for the education of consumers in their purchasing activities.
#extrinsic cue #eco-mark #price #brand image #store #advertisement

Contents

ABSTRACT
Ⅰ. 서론
Ⅱ. 이론적 배경
Ⅲ. 자료 수집 및 자료 분석 방법
Ⅳ. 실증 분석
Ⅴ. 결론
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References (5)

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김선영, 유선미. 환경관련 대중매체를 활용한 반성적 글쓰기 활동의 환경교육적 효과. 환경교육. 2012 dbpia 문선정, 이수형. 그린 구매 의도에 미치는 영향요인에 관한 연구. 환경교육. 2012 dbpia 박윤서, 이승인, 양유. 원산지와 브랜드 이미지가 한국과 중국 소비자의 제품 평가에 미치는 영향에 관한 비교 연구. 국제경영리뷰. 2010 google schola 박윤서, 장우성, 이승인. 친환경 인증마크가 제품태도와 구매의도에 미치는 영향에 관한 연구. 대한산업공학회 춘계공동학술대회 논문집. 2012 dbpia 정유경, 김민정, 신서호. 커피전문점의 원산지국가 이미지, 브랜드 이미지, 제품평가의 영향관계에 대한 연구. 관광레저연구. 2011 dbpia

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