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The Effect on not only manufacturer's brand image of but also store image of distribution company having influence on the promotion activities of Large-scale discount store
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대형할인점에서 판촉활동이 제조업체 브랜드이미지 및 유통업체 점포이미지에 미치는 영향

논문 기본 정보

Type
Proceeding
Author
jin ho park (국민대학교)
Journal
The Korean Entertainment Industry Association 한국엔터테인먼트산업학회 학술대회 논문집 Vol.7 No.1
Published
2013.5
Pages
57 - 61 (5page)

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The Effect on not only manufacturer's brand image of but also store image of distribution company having influence on the promotion activities of Large-scale discount store
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Research history (2)

2017

(A) Study on the Distributor’s Satisfaction and performance of the Relationship Characteristics Between Channel Members : Focused on the Difference Between Manufacturer-Dominated Channel
박진호 경영학과 2017.01 Thesis

2013

The Effect on not only manufacturer’s brand image of but also store image of distribution company having influence on the promotion activities of Large-scale discount store
jin ho pa ,  k 한국엔터테인먼트산업학회 학술대회 논문집 2013.05 Proceeding
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Abstract· Keywords

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Today large-scale discount stores have been competitively pushing ahead with store expansion especially in the resident-crowded area. this has caused to accelerate the internal competition. In result, they had to accept customer-orientation marketing strategy and theres’s no differentiation among the other stores. therefore, companies have been striving to make various efforts for differentiation against rivals. among them, marketing promotion strategy has been considered to be relatively easy for being carried out. this study is focused on proving the regulating effect of marketing promotion having influence on loyalty on large-scale discount store, such as, factors related to product, service, and store which has been analyzed and organized by references books.

Contents

요약
Abstract
Ⅰ. 서론
Ⅱ. 이론적 배경
Ⅲ. 연구의 모형
Ⅳ. 연구방법
Ⅴ. 결론
참고문헌

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UCI(KEPA) : I410-ECN-0101-2014-690-002883517