지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
논문 기본 정보
- 자료유형
- 학술저널
- 저자정보
- 발행연도
- 2013.9
- 수록면
- 401 - 415 (15page)
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초록· 키워드
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This research aims to find out how perceived quality of exhibition visitors affect experiential value and satisfaction. By understanding the relationship, this research aims to give strategic implication how exhibition organizer can gain a competitive advantage through effective quality control.
This research presents a theoretical research of perceived quality, experiential value and satisfaction. For the purpose of the empirical study, the questionnaire survey has been conducted within the visitors of 2013 Seoul motor show. Total 289 questionnaires have been collected.
As results of the analysis, the visitor’s perceived quality has a positive effect on service experiential value. Also, service experiential value has a positive effect on satisfaction. This research aims to find out how fun leadership behaviors affect the job satisfaction and how job satisfaction affects the customer orientation within hotel organization. By understanding the relationship, this research aims to give strategic implication how hotel can gain competitive advantage through effective human resources management.
This research presents a theoretical research of perceived quality, experiential value and satisfaction. For the purpose of the empirical study, the questionnaire survey has been conducted within the visitors of 2013 Seoul motor show. Total 289 questionnaires have been collected.
As results of the analysis, the visitor’s perceived quality has a positive effect on service experiential value. Also, service experiential value has a positive effect on satisfaction. This research aims to find out how fun leadership behaviors affect the job satisfaction and how job satisfaction affects the customer orientation within hotel organization. By understanding the relationship, this research aims to give strategic implication how hotel can gain competitive advantage through effective human resources management.
목차
Abstract
Ⅰ. 서론
Ⅱ. 이론적 배경
Ⅲ. 연구방법
Ⅳ. 실증분석
Ⅴ. 결론
참고문헌
참고문헌 (2)
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UCI(KEPA) : I410-ECN-0101-2014-320-002799359