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학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
초록· 키워드
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This study examined the functions of special characters and supplementary symbols with focus on them among different aspects of communication languages used in the catch copy of Japanese newspaper ads. The research has revealed that usage of such communication languages highlight the messages of ads and stress the image of context. When the changes in the aspects of communication languages were examined by era and business type, there were no cases where special characters and supplementary symbols were used during the first stage, whereas there were the most number of cases where special characters and supplementary symbols were used during the second stage.
When the roles of special characters and supplementary symbols were analyzed through specific examples, there was only one case where special characters (emoticon) were used; the reason why special characters were hardly used as advertising language is perhaps because of the concerns about rejection of viewers and adverse effects. As for supplementary symbols, musical notes, hearts and stars were used the most; musical notes and hearts were attached to the end of sentences to stress the rhythms of entire sentences, and stars stressed the visual aspects. In addition, general punctuation marks were used in the middle or at the end of sentences; it indicates that punctuation marks can enable a newspaper catch copy, a form of written language, to contain an auditory image and therefore to be perceived as a spoken language.
When the roles of special characters and supplementary symbols were analyzed through specific examples, there was only one case where special characters (emoticon) were used; the reason why special characters were hardly used as advertising language is perhaps because of the concerns about rejection of viewers and adverse effects. As for supplementary symbols, musical notes, hearts and stars were used the most; musical notes and hearts were attached to the end of sentences to stress the rhythms of entire sentences, and stars stressed the visual aspects. In addition, general punctuation marks were used in the middle or at the end of sentences; it indicates that punctuation marks can enable a newspaper catch copy, a form of written language, to contain an auditory image and therefore to be perceived as a spoken language.
목차
〈Abstract〉
1. 들어가며
2. 연구결과
3. 나오며
참고문헌
REFERENCES
참고문헌 (22)
참고문헌 신청
1. [학위논문] - 강민정 / 2008 / 통신 언어를 활용한 광고 언어에 대한 연구 / 석사 / 대구대학교 교육대학원
2. [학술지(정기간행물)] - 강부경 / 2013 / 디지털시대 매거진디자인의 구술성에 관한 연구- 시사주간지 '주간동아' 사례를 중심으로 - / 커뮤니케이션디자인학연구 42 : 107 ~ 119
3. [학술지(정기간행물)] - 강현구 / 2008 / 뉴미디어 시대의 휴대폰 소설 -일본 휴대폰 소설(ケータイ小説)의 서사적 특성을 중심으로- / 대중서사연구 (20) : 75 ~ 106
4. [학술지(정기간행물)] - 권순희 / 2001 / 컴퓨터 통신 대화의 언어적 특성 고찰 / 국어교육 105 : 155 ~ 157
5. [학술지(정기간행물)] - 김용경 / 2004 / 사이버 소설에 나타난 언어적 특성 연구 / 한말연구 (14) : 60 ~ 92
2. [학술지(정기간행물)] - 강부경 / 2013 / 디지털시대 매거진디자인의 구술성에 관한 연구- 시사주간지 '주간동아' 사례를 중심으로 - / 커뮤니케이션디자인학연구 42 : 107 ~ 119
3. [학술지(정기간행물)] - 강현구 / 2008 / 뉴미디어 시대의 휴대폰 소설 -일본 휴대폰 소설(ケータイ小説)의 서사적 특성을 중심으로- / 대중서사연구 (20) : 75 ~ 106
4. [학술지(정기간행물)] - 권순희 / 2001 / 컴퓨터 통신 대화의 언어적 특성 고찰 / 국어교육 105 : 155 ~ 157
5. [학술지(정기간행물)] - 김용경 / 2004 / 사이버 소설에 나타난 언어적 특성 연구 / 한말연구 (14) : 60 ~ 92
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UCI(KEPA) : I410-ECN-0101-2014-700-003516212