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논문 기본 정보

자료유형
학술저널
저자정보
정우진 (동국대학교)
저널정보
한국체육과학회 한국체육과학회지 한국체육과학회지 제23권 제2호 (인문·사회과학편)
발행연도
2014.4
수록면
673 - 688 (16page)

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초록· 키워드

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The purpose of this study was to perceive the importance of total service quality management and to provide basic materials for the managerial activities to attract golf consumers by identifying the relationship between managerial achievements from the perspective of service quality management, internal customer satisfaction and internal service quality perception on employees and officers of golf course who play very important roles in customer satisfaction. The results of the analysis are as follow.
First, when the level of human resource management, and information management factors in service quality management was higher, non financial achievements were higher, while when the level of top management leadership factor was higher, the level of subjective financial achievements was higher.
Second, when the level of the motivation of internal customer satisfaction was higher, the level of non financial managerial achievements was higher, while when the level of internal customer satisfaction was higher, the level of subjective financial management achievements was higher.
Third, when the level of responsiveness of internal service quality perception, evaluation and compensation, and ambiguity of roles was higher, the level of non financial managerial achievements was higher, while when the level of evaluation and compensation, confidence and ambiguity of roles was higher, the level of subjective financial management achievements was higher.

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Abstract
Ⅰ. 서론
Ⅱ. 연구방법
Ⅲ. 결과
Ⅳ. 논의
Ⅴ. 결론 및 제언
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UCI(KEPA) : I410-ECN-0101-2015-690-001428103