지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
논문 기본 정보
- 자료유형
- 학술저널
- 저자정보
- 발행연도
- 2014.5
- 수록면
- 1 - 20 (20page)
이용수
초록· 키워드
오류제보하기
The purpose of this study is to investigate how contextual factors affect users’ smartphone platform switching intention, and how different platform types and anticipated regret further moderate users’ behavioral intention. And it is also to evaluate whether the platform types such as Android and iOS and negative emotion affect users’ platform switching intention respectively. Based on literature review, the theoretical hypotheses were developed to test the proposed model using structural equation modeling. And this study was conducted in more rigorous way to verify the modification effect. The results demonstrated that when users make switching decision, both peer influence and media influence affect behavioral intention. Specifically the strength between media influence and switching intention had a bigger than that between peer influence and switching intention. Indeed, this paper revealed that platform types and anticipated regret moderated the effects of peer influence and media influence toward switching intention.
목차
Abstract
Ⅰ. Introduction
Ⅱ. Theoretical Background
Ⅲ. Empirical Study
Ⅳ. Results
Ⅴ. Conclusions
References
참고문헌 (45)
참고문헌 신청
1. [학술지(정기간행물)] - Anderson, J. / 1998 / Structural Equation Modeling in Practice / Psychological Bulletin 103 (3) : 411 ~ 423
2. [학술대회논문] - Benenson, Z. / 2013 / Should the Users be Informed? On Differences in Risk Perception between Android and iPhone Users / Symposium on Usable Privacy and Security : 1 ~ 2
3. [학술대회논문] - Benenson, Z. / 2013 / Android and iOS Users’ Differences Concerning Security and Privacy / CHI 2013 : 1 ~ 5
4. [학술지(정기간행물)] - Berndt, T. J. / 1982 / The Features and Effects of Friendship in Early Adolescence / Child Development 53 (6) : 147 ~ 1460
5. [학술대회논문] - Chang, Y. / 2011 / Determinants of User Satisfaction and Continuance Intention of Smartphones: Focus on Interactivity Perspective / International Telecommunications Society Asia-Pacific Regional Conference
2. [학술대회논문] - Benenson, Z. / 2013 / Should the Users be Informed? On Differences in Risk Perception between Android and iPhone Users / Symposium on Usable Privacy and Security : 1 ~ 2
3. [학술대회논문] - Benenson, Z. / 2013 / Android and iOS Users’ Differences Concerning Security and Privacy / CHI 2013 : 1 ~ 5
4. [학술지(정기간행물)] - Berndt, T. J. / 1982 / The Features and Effects of Friendship in Early Adolescence / Child Development 53 (6) : 147 ~ 1460
5. [학술대회논문] - Chang, Y. / 2011 / Determinants of User Satisfaction and Continuance Intention of Smartphones: Focus on Interactivity Perspective / International Telecommunications Society Asia-Pacific Regional Conference
이 논문의 저자 정보
이 논문과 함께 이용한 논문
최근 본 자료
댓글(0)
0
UCI(KEPA) : I410-ECN-0101-2015-320-001690886