지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
논문 기본 정보
- 자료유형
- 학술저널
- 저자정보
- 발행연도
- 2014.11
- 수록면
- 83 - 98 (16page)
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초록· 키워드
오류제보하기
Social network sites(SNSs) have been drastically increasing in use in recent years and can be cited as a communication tool with diversified forms in comparison with existing media. People are conducting various activities including relaxing entertainments, information sharing, escapism, social interaction, habitual pass time and others through the use of the SNSs. However, people have various motivation when using SNSs, with information sharing drawning a lot of organizational attention. Therefore, this study aims to ascertain motivational factors of SNSs that influence information sharing and conduct empirical analysis based on use and gratification theories and social identity theory. Factors influencing motivation of use of SNSs were divided into self-expression, involvement, interaction and media structure, and analysis was conducted to determine effects on continuance SNSs motivation. Our analysis results show that involvement had the greatest effect on continuance motivation and that remaining factors were also significant. In addition, continuance motivation turned out to have a significant effect on information sharing.
목차
Abstract
Ⅰ. Introduction
Ⅱ. Conceptual Backgrounds
Ⅲ. Research Model and Hypotheses
Ⅳ. Research Methodology
Ⅴ. Data Analysis and Results
Ⅵ. Discussion and Conclusion
References
참고문헌 (27)
참고문헌 신청
1. [학술대회논문] - Chang, C. C. / 2001 / Predicting the usage intention of social network games: an intrinsic-extrinsic motivation theory perspective / Annual Conference on Innovations in Business & Management : 1 ~ 18
2. [학술지(정기간행물)] - Ellison, N. / 2006 / Managing Impressions Online : Self-Presentation Processes in the Online Dating Environment / Journal of Computer-Mediated Communication 11 (2)
3. [학술지(정기간행물)] - Hong, S. J. / 2006 / Understanding the Adoption of Multipurpose Information Appliances: The Case of Mobile Data Services / Information Systems Research 17 : 162 ~ 179
4. [학술지(정기간행물)] - Hsu, C. H. / 2008 / Acceptance of Blog Usage: The Roles of Technology Acceptance, Social Influence and Knowledge Sharing Motivation / Information and Management 45 : 65 ~ 74
5. [학술지(정기간행물)] - Hwang, Y. / 2010 / Investigating the Role of Identity and Gender in Technology Mediated Learning / Behaviour & Information Technology 29 (2) : 305 ~ 319
2. [학술지(정기간행물)] - Ellison, N. / 2006 / Managing Impressions Online : Self-Presentation Processes in the Online Dating Environment / Journal of Computer-Mediated Communication 11 (2)
3. [학술지(정기간행물)] - Hong, S. J. / 2006 / Understanding the Adoption of Multipurpose Information Appliances: The Case of Mobile Data Services / Information Systems Research 17 : 162 ~ 179
4. [학술지(정기간행물)] - Hsu, C. H. / 2008 / Acceptance of Blog Usage: The Roles of Technology Acceptance, Social Influence and Knowledge Sharing Motivation / Information and Management 45 : 65 ~ 74
5. [학술지(정기간행물)] - Hwang, Y. / 2010 / Investigating the Role of Identity and Gender in Technology Mediated Learning / Behaviour & Information Technology 29 (2) : 305 ~ 319
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