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논문 기본 정보

자료유형
학술저널
저자정보
박찬희 (건국대학교) 손승범 (건국대학교) 이태호 (공군)
저널정보
한국체육과학회 한국체육과학회지 한국체육과학회지 제23권 제3호 (인문 사회과학 편)
발행연도
2014.6
수록면
961 - 974 (14page)

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This study was to examine of internal marketing and customer service strategy model follow open to public of the military golf clubs. The 300 employees of the militmy golf clubs were selected by using convenience sampling method and 263 of them were chosen as for final data analysis. As for statistical method, conducted frequency, reliability and correlation analysis. And the following result came out using SPSS 20.0 and LISREL 8.3 and investigating confirmatory factor analysis and structural equation modeling. The result of the study were as follows. First, structural model of this study was suitable to explain internal marketing and customer service strategy on opening the military golf clubs to public. Second, internal marketing to military golf clubs employees was proved to be a most influencing to the job satisfaction but job commitment and customer orientation were not effected directly. Third, job satisfaction of military golf clubs employees had influence moderately on job commitment but customer orientation were not effected directly. Fourth, job commitment of military golf clubs employees had influence greatly on customer orientation. Fifth. the result of direct and indirect effect among 3 factors, indirect effect that job satisfaction and commitment had on internal marketing factor were more greater than direct effect that job commitment and customer orientation had on. And then indirect effect that job satisfaction and commitment had on internal marketing factor were more greater.

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Abstract
Ⅰ. 서론
Ⅱ. 연구방법
Ⅲ. 결과
Ⅳ. 논의
Ⅴ. 결론
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UCI(KEPA) : I410-ECN-0101-2015-690-001657991