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중국관광객의 한국관광지 선택속성과 만족도에 관한 연구 : 중국 남경시를 중심으로
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Type
Academic journal
Author
Journal
Korean Hospitality and Tourism Academe Korean Journal of Hospitality & Tourism Vol.20 No.5 KCI Accredited Journals
Published
2011.10
Pages
255 - 270 (16page)

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중국관광객의 한국관광지 선택속성과 만족도에 관한 연구 : 중국 남경시를 중심으로
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Under the slowdown circumstances of Inbound tourist from China, this study examines the differences in their destination choice attributes and level of satisfaction according to their demographic characteristics and tourism types, also causal relationship between destination choice attributes and level of satisfaction. Targeting Chinese tourist, author conducted field survey at Nanjing city, China from April 15 to May 5 of 2011. 222 samples were selected, analytical tests used include frequent and reliability and factor analyses, t-test, one-way ANOVA and multiple regression analysis. There were partial differences in destination choice attributes, depending on their demographic characteristics such as status of age, marriage, and level of education, etc. As destination choice attributes, accessibility is the only affecting factor positively to the level of satisfaction. This study suggests that tourism infrastructure such as information, accommodations, food for attracting chinese tourist was needed. Through this study, the needs of China tourist to Korea could be analyzed for planning of tourism product strategy.
#중국관광객 #관광지 #선택속성 #만족도 #China Tourist #Destination #Choice Attributes #Level of Satisfaction

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김완석, 강용주. 복합점수를 이용하는 소비자만족 측정법들의 준거타당도 연구. 소비자학연구. 1998 google schola 장양례, 김혜영. 개별 여행객들의(F.I.T.) 관광지 선택속성, 관광제약, 선호관광활동에 관한 실증적 연구. 관광연구. 2011 google schola 전용수. 호텔컨벤션 서비스 보증에 대한 시장의 인구통계적 특성별 차이 연구. 관광레저연구. 2011 dbpia

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