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Subject

Improvements of Local Government Shopping Mall
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지방자치단체 농산물 쇼핑몰 운영 개선 방안 연구

논문 기본 정보

Type
Academic journal
Author
Gyuhong Lim (공주대학교)
Journal
The Korea Contents Society JOURNAL OF THE KOREA CONTENTS ASSOCIATION Vol.14 No.10 KCI Accredited Journals
Published
2014.10
Pages
279 - 286 (8page)

Usage

cover
📌
Topic
📖
Background
🔬
Method
🏆
Result
Improvements of Local Government Shopping Mall
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Abstract· Keywords

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In this study, the local government proposes to improve agricultural products of the mall. Based on precedent studies, the variables that influence Customer Satisfaction are defined as; Product Quality, Delivery, Price. The result of study model verification is as below. Product Quality, Delivery and Price have positive influence on Customer Satisfaction. Price and Customer Satisfaction have positive influence on Repurchasing intention. Agricultural products through e-commerce transactions is increasing. But, the decreasing sales of professional Mall. Agricultural products have a variety of distribution channels. Because of the distribution system in a variety of price differences. People think that the most important factor is the price. Improvement is as follows. ① To offer accurate product information, ② Continuous content maintenance, ③ Conducted a variety of events, ④ To provide consumers with various benefits, ⑤ Offer a variety of product configurations, ⑥ Select the appropriate sales methods, ⑦ Provide ease of search.

Contents

요약
Abstract
Ⅰ. 서론
Ⅱ. 이론적 배경
Ⅲ. 연구의 설계
Ⅳ. 실증 분석
Ⅴ. 결론
참고문헌

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UCI(KEPA) : I410-ECN-0101-2015-004-002689408