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학제간연구 과학기술학 뇌인지과학 기술정책 기타 복합학

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논문 기본 정보

자료유형
학술저널
저자정보
저널정보
한국사회체육학회 한국사회체육학회지 한국사회체육학회지 제7권
발행연도
1997.5
수록면
35 - 68 (34page)

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초록· 키워드

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The professional sports of Korea, which started with boxing and wrestling in the 1950s and had been a good goal for dreaming and courageous youths to break out of poverty and shift their social status, has declined as the economy of Korea developed. Thus, it can be safely said that the start-up, settlement and continuous development of practical professional sport was accomplished until 1982, when professional baseball was launched. The next year saw the beginning of professional soccer and Korean Traditional Wrestling, which were followed by golf and basketball in 1996, and such a process indicated that the era of professional sport in Korea has opened, both in name and reality. Now it has become an international trend that discrimination between amateur sport and professional is ambiguous, and in many fields, such walls of discrimination have already been abolished. The International Olympia Committee is now breaking up the institutional restrictions based on pure amateurism and both players and their leaders recognize that there cannot be any good game without the support of expense by corporate sponsors. Now, the professionalization of sport is accelerated on account of many professionalizing variables(professionalization, politicization and commercialism), and all the countries in the world continue supporting sport in policy and economy under the leadership of the country and government. After 1980, Korea abruptly faced political upheaval and in order to shift the political interest of the people, and to provide the people with the opportunity to enjoy their leisure time, the government has professionalized sports. Though the artificial professionalization of sport caused some concern about its future, it is now settled in smoothly. However, the professional sport teams in Korea have various histories of their own and also have many discrepancies in political and structural aspects of the operating regulations and team management. Thus, the main purpose of this study is to demonstrate the problems, to search for the developing model of the future, and to prepare a counterplan centeaing on the model of developed countries. As for the problem of Korean professional sport, in its political aspect, the direction of team management is still at the beginner`s level. That is, the goal of each professional team is directed to advertising the supporting company, instead of making up its will of self-reliance. Most of the professional sport teams in Korea considerably depend on their supporting company for their administration while those of developed countries secure their finance by advertising their supporting companies, following their marketing strategy. Furthermore, the Korean government has turned away from the teams. As the supporting companies have stopped the political care to invest in the professional sport teams, the teams also stop developing and fail to contract TV broadcasting, which can enable them to make up their property. None of the teams have theirs own fields, nor do they have any marketing promotion agency to develop and sell the souvenirs of their teams. On the other hand, they lack a strategy for attracting an audience, which becomes the absolute background of the professional sport. Though it has been verified that the records and the TV ratings and attendance go hand in hand in developed countries, there is much to be desired in the screening of the player in view of the promotion of the competitiveness and in the improvement of the quality and the specialization of the leaders, and in the situation of the stands, where the audience watches the game in fresh and clear surroundings. The lack of convenience in traffic around the grounds, parking lots, entrance facilities, the stands and their affiliated facilities work as obstacles against the settlement of the professional sport. Furthermore, many deviations on account of the desire to win in these sacred fields and the errors of players, managers

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