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자료유형
학술저널
저자정보
저널정보
한국사회체육학회 한국사회체육학회지 한국사회체육학회지 제20권 제1호
발행연도
2003.11
수록면
305 - 316 (12page)
DOI
10.51979/KSSLS.2003.11.20.305

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초록· 키워드

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The purpose of this study is to present basic data for market segment as to analyze sport consumer of commercial sport center in Seoul city. The data base comprised 528(325 man, 203 woman). In order to examine various factors of sport consumer`s tendency, the questionnaires which was composed of lifestyle as psycho-graphics was used as a measurement device. For lifestyle, the questionnaire by Youk and Jung(1995) was used on the basis of previous studies by Plumer(1975). The questionnaire consisted of 39 items to reflect lifestyle, and 4 items demographic variables like sex, age, education degree and job pattern . The subjects were requested to indicate the extent of their agreement with each item on a 5-point Likert scale ranging from 1(definitely false) to 5(definitely true).In some instance, however, the respondents did not complete all the items in the questionnaire. Consequently, the degree of freedom varied from analysis to analysis due to missing data. The internal consistency estimates(Cronbach’s alpha) were range from .49 to .81 and .69 for entire scale of lifestyle In order to statistical analysis, this study used a SPSS version 7.0 program for windows. Statistical treatment were ANOVA, Duncan range test. The result of this study, which were attained through the process, are as follows. First, there were significant difference fashion, will, self-confidence, and brand in life style by sex. Second, Achievement and brand in life style were influenced by education degree. Third, Weak, vanity, brand and health in life style were influenced by age. Forth, Fashion, will, weak and brand in life style were influenced by job pattern.

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