메뉴 건너뛰기
.. 내서재 .. 알림
소속 기관/학교 인증
인증하면 논문, 학술자료 등을  무료로 열람할 수 있어요.
한국대학교, 누리자동차, 시립도서관 등 나의 기관을 확인해보세요
(국내 대학 90% 이상 구독 중)
로그인 회원가입 고객센터 ENG
주제분류

추천
검색
질문

논문 기본 정보

자료유형
학술저널
저자정보
저널정보
한국사회체육학회 한국사회체육학회지 한국사회체육학회지 제37권 제2호
발행연도
2009.8
수록면
1,733 - 1,744 (12page)
DOI
10.51979/KSSLS.2009.08.37.1733

이용수

표지
📌
연구주제
📖
연구배경
🔬
연구방법
🏆
연구결과
AI에게 요청하기
추천
검색
질문

초록· 키워드

오류제보하기
This study was initiated to analyze a national life athletic meet participants` consumer behaviors In effectively accomplishing such ultimate purpose of study, this study attempted to investigate the causal relationships among participation motives, decision elements, The survey was conducted during June and July in 2007, and questionnaires, on the basis of convenient sampling method, were distributed to a total of 600 sport event participants from 3 different a national life athletic meet. The instruments utilized in this study were created on previous research that dealt with factors and items relative to national life athletic meet participants` consumer behaviors and they were validated through content validity evidence. After deleting incomplete ones, a total of 573 questionnaires were analyzed through descriptive statistics such as frequency, and multiple regression analysis Accordingly, following findings were derived from this study. First, statistical significance existed in the differences of participation motives, including health promotion, family relation, entertainment, interpersonal relation, extrication and fresh experience, in terms of demographic characteristics. Second, statistical significance existed in the differences of selection attributes, such as benefit, cost, facility, image and transportation except service, in terms of demographic characteristics. Third, among six factors of participation motives, only fresh experience, entertainment and family bond factors had significant effects on selection attributes. Fourth, only two factors such as entertainment and family bond significant effects on customer satisfaction of sport event participants. Fifth, only two factors such as health promotion and entertainment had significant effects on repurchase behaviors of sport event participants. Sixth, among six factors of selection attributes, participation benefit, host city`s image, service, transportation and facility factors had significant effects on customer satisfaction of sport event participants. Seventh, only three factors such as host city`s image, service and cost factors had significant effects on repurchase behaviors of sport event participants.

목차

등록된 정보가 없습니다.

참고문헌 (20)

참고문헌 신청

함께 읽어보면 좋을 논문

논문 유사도에 따라 DBpia 가 추천하는 논문입니다. 함께 보면 좋을 연관 논문을 확인해보세요!

이 논문의 저자 정보

이 논문과 함께 이용한 논문

최근 본 자료

전체보기

댓글(0)

0