지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
논문 기본 정보
- 자료유형
- 학술저널
- 저자정보
- 발행연도
- 2014.6
- 수록면
- 5 - 33 (29page)
- DOI
- 10.18284/jss.2014.06.33.1.5
이용수
초록· 키워드
오류제보하기
Due to recent change of smart media environment, it has continuously affected to advertising industry in various production fields. In order to maintain stable business performance in advertising industry, advertising companies should catch up with the changing media trend and educate their human resources on time. Especially creative people of advertising production fields should study the changed digital technology and adopt new smart technology on their creative works. Even if the educational programs of advertising education institutes have been changing to follow up the new technology, the result of their efforts are not still enough to satisfy the educational need of advertising people for smart media environment. The purpose of this research is to investigate the current changes of media situation in terms of changed digital technology and the changes of advertising industry due to smart media technology, and domestic advertising education situation for advertising human resources to cope with the new smart media environment. In order to accomplish this research project, many previous researches and many homepages of educational institutes were reviewed and analysed. The research results showed that the curriculums of advertising education in special education institutes were not balanced for practical advertising people in terms of theories and practices. And the education programs should have repeated until the students could understand and be accustomed to do it well, but the education contents were only the level of outlook of smart media and smart technology so students couldn"t get enough knowledge and understandings. Another problems of educational curriculum were that there were not enough programs for helping students to understand the processes of production for smart advertisements. With these reasons, some people who studied those kinds of educational programs could not satisfy those education programs and could not fully adopt their educated knowledge on their practical job. Through these key findings, this research is expected to contribute to improve Smart Media educational programs and practical guidelines for planning educational programs.
목차
Ⅰ. 서론
Ⅱ. 디지털기술과 미디어환경의 변화
Ⅲ. 스마트미디어와 광고제작 산업의 변화
Ⅳ. 국내 스마트광고제작 인력양성교육 현황
V. 요약 및 결론
참고문헌
Abstract
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UCI(KEPA) : I410-ECN-0101-2016-305-001543256