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Incentive Bubbles in Broadcasting Production Industry
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방송 드라마제작산업의 가동원리: 인센티브 버블

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Type
Academic journal
Author
Dong-Ryul Roh (성신여자대학교)
Journal
Broadcast Research Institute Studies of Broadcasting Culture Vol.27 No.1 KCI Accredited Journals
Published
2015.6
Pages
103 - 137 (35page)

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Incentive Bubbles in Broadcasting Production Industry
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Abstract· Keywords

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Overcompensation has been a recurring phenomenon in the Korean drama industry. The primary drivers behind the compensation include the increasing drama production, the public offering of the producing companies, the rising popularity of Korean pop culture overseas, and the changes in the advertisement-related regulations. These have driven up the prices of A-list production factors more abruptly than others. Then, the relatively faster inflation of the A-list factor prices has then begun to erode into the profitability of drama producers. Producers need come up with ways to be able to cover the first copy cost either by pushing the revenue side or the cost side.
#인센티브 버블 #인센티브 쏠림 #코스닥 #한류 #광고제도 변화 #incentive bubble #incentive tipping #korean wave #ad policy

Contents

1. 문제제기
2. 이론적 배경
3. 연구문제와 연구방법
4. 연구결과
5. 결론 및 제언
참고문헌
Abstract

References (29)

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[학술지(정기간행물)] - 김영덕 / 2009 / 드라마제작 & 유통의 현재와 진흥방향 / KOCCA 포커스 (2) : 2 ~ 27 google schola [학술지(정기간행물)] - 김태수 / 2007 / 조직의 적응과 진화과정의 Red Queen / 계명연구논총 (25) : 157 ~ 180 google schola [학술지(정기간행물)] - 장용호 / 2010 / 리얼리티 예능 프로그램의 자기조직화에 관한 연구: <1박 2일>과 <무한도전>의 창의적 생산방식을 중심으로 / 방송과 커뮤니케이션 11 (2) : 39 ~ 90 google schola [학술지(정기간행물)] - 장용호 / 2008 / 드라마 산업의 수직적 해체와 생산요소시장의 부상 과정 / 방송문화연구 20 (1) : 153 ~ 185 dbpia [단행본] - 삼성경제연구소 / 1997 / 복잡성 과학의 이해와 적용 / 삼성경제연구소 google schola

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