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논문 기본 정보

자료유형
학술대회자료
저자정보
Hyeon Gyu Jeon (성균관대학교) Kun Chang Lee (성균관대학교)
저널정보
한국경영학회 한국경영학회 융합학술대회 한국경영학회 2015년 통합학술발표논문집
발행연도
2015.8
수록면
2,956 - 2,969 (14page)

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It is undeniable that we are living in a knowledge society where knowledge plays power to our life. Recently, peer-to-peer problem solving virtual communities (P3 VCs) have become widespread in many countries. Many people prefer to visit P3 VCs when they need others’ help and solutions for problems. This catalyzes strong trend such that a number of P3 VCs have been established enough to invite many of us to share common interests and knowledge. Therefore, how to encourage participants to share their knowledge has become an important issue. There are many factors relevant to this issue. For example, if the knowledge is related to knowledge holders’ benefits, knowledge sharing will be hindered by their expectation of a competitive advantage. As a result, the competition for rewards may have a significant negative effect on participants’ knowledge sharing intentions. In a competitive context, this may occur more often. Most of previous studies were limited to researches on costs and benefits, incentive systems, extrinsic and intrinsic motivation, organizational climate, and management championship. In this sense, this study analyzes people’s emotional factors in a competitive context. This study aims to answer the following four research questions. First, how do the factors related to knowledge sharing intentions show different patterns depending upon whether one is contributing or seeking information? Second, what factors influence individuals’ knowledge sharing intentions in implicitly competitive contexts? Third, is a sense of competition a significant motivator that promotes or inhibits individuals’ knowledge sharing intentions? Fourth, do the knowledge sharing intentions affect the intention to continue participation through satisfaction with the knowledge sharing experience? With 220 valid questionnaires, PLS analysis was applied to obtain promising results.

목차

Abstract
1. Introduction
2. Theoretical Background and Research Model

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