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An Exploratory Study on Administrative Public Relations'Existential Decision-Making Process of Policy
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정책 PR의 실존적 의사결정 과정에 대한 탐색적 연구

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Type
Academic journal
Author
Lee, Jong Hyuk (광운대학교) Lee, Cheol Han (동국대학교)
Journal
The Research Institute of Social Science THE JOURNAL OF SOCIAL SCIENCE Vol.22 No.3 KCI Accredited Journals
Published
2015.9
Pages
277 - 296 (20page)

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An Exploratory Study on Administrative Public Relations'Existential Decision-Making Process of Policy
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Abstract· Keywords

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Public policy promotion is now a main job for government public administration process. The decision making process is indispensable process and the public relations is located at the center. The existing studies on public administration focused on the decision-making process of policy and its limitations. However, little research focused on the governmental policy relations and reveal public relations model for the government.
The purpose of this study is to reveal the decision-making process of government public relations execution made by high-ranking officials. The existing model did not explain fully about the current government public relations process. Thus, this study explores the public relations decision making process in a police execution process. Based on the in-depth interviews among high-ranking officials of public relations at the government, this study found that specialities of public relations characteristics influenced on the decision making process and also showed that development of PR model for government for a betterment of policy relations.
Based on the results, this study showed that the incrementalism dominates during the policy decision making among other decision making models due to political considerations. In addition, elitism also influences the policy public relations’ execution. In sum, this study found that government policy decision making process influences the public relations practices and also is influenced by high-ranking officials’ perspectives of public relations.
#정책홍보 #의사결정과정 #심층 인터뷰 #정부홍보 수단 #정책홍보 효과 #Government Public Relations #Decision Making Process #In-depth Interview #Public Relations Tools for Government #Policy Relations Effects

Contents

【국문초록】
Ⅰ. 문제제기
Ⅱ. 문헌 고찰
Ⅲ. 연구방법 및 연구문제
Ⅳ. 연구결과
Ⅴ. 결론 및 논의
참고문헌
【Abstract】

References (14)

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[단행본] - 국정홍보처 / 1999 / 국정홍보 길라잡이 / 국정홍보처 google schola [단행본] - 국정홍보처 / 2004 / 정책 성공을 위한 홍보 매뉴얼 / 국정홍보처 google schola [단행본] - 김명수 / 2003 / 공공정책평가론 / 전영사 google schola [학술지(정기간행물)] - 김세훈 / 2007 / 메타분석을 통한 정책홍보 연구성과 탐색과 실천과정의 정향: 개념과 접근전략의 구성요소를 중심으로 / 한국행정연구 16 (2) : 129 ~ 154 dbpia [학술지(정기간행물)] - 김종호 / 2006 / 고객세분화를 통한 정책홍보 적용방안 연구 / 한국행정연구 15 (3) : 217 ~ 247 google schola

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