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A Study on Critical Success Factors of Electronic Commerce
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전자상거래의 주요 성공요인에 관한 연구

논문 기본 정보

Type
Academic journal
Author
Journal
The Korean Society Of Computer And Information Journal of the Korea Society of Computer and Information Vol.10 No.3 KCI Accredited Journals
Published
2005.7
Pages
267 - 273 (7page)

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A Study on Critical Success Factors of Electronic Commerce
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Abstract· Keywords

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The internet is not simply a new technology that businesses are adopting to reduce their costs of operations and increase revenues. It is literally transforming the way business work. Electronic commerce refers generally to all forms of transactions relating to commercial activities. This research was conducted to identify the critical success factors of electronic commerce. In this study it is found that price and customer service are very important to increase customer satisfaction and intention to repurchase. In addition, the result of this study shows that ① ease of use, ② transaction efficiency and ③ quality assurance are very important to increase customer satisfaction. And, the result of this study shows that ① ease of use and ② security are very important to increase intention to repurchase.

Contents

요약

Abstract

Ⅰ. 서론

Ⅱ. 전자상거래의 주요 성공요인

Ⅲ. 연구가설 설정과 조사방법

Ⅳ. 실증분석

Ⅴ. 결론

참고문헌

저자소개

References (17)

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[학술지(정기간행물)] - / 1997 / and Manufacturer Incentives to Participate in Electronic Marketplaces ” Journal of Marketing google schola [학술지(정기간행물)] - / 1996 / “Commercial Scenarios for the Web google schola [학술지(정기간행물)] - / 1998 / ” Advances in Consumer Research google schola [학술지(정기간행물)] - / 1997 / “Do you See What I See? The Future of Virtual Shopping ” google schola [학술지(정기간행물)] - / 1998 / “What makes Commercial Web Pages Popular? An Empirical Investigation of Web Page Effectiveness ” European Jiurnal of Marketing google schola

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