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A Study on Situational Crisis Communication Strategy according to Type of Crisis in Korea
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위기 유형별 위기 대응 커뮤니케이션 전략 실태 연구 : 기업 사과문 분석을 중심으로

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Type
Academic journal
Author
Jisun Min (서울과학종합대학원) Seong-Rak Choi (동양미래대학)
Journal
The Korea Contents Society JOURNAL OF THE KOREA CONTENTS ASSOCIATION Vol.15 No.12 KCI Accredited Journals
Published
2015.12
Pages
471 - 482 (12page)

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A Study on Situational Crisis Communication Strategy according to Type of Crisis in Korea
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Situational Crisis communication theory (SCCT), one of the major crisis communication theories, suggests that crisis managers have to choose the most effective crisis response strategy in accordance to the crisis type. However, there’s a controversy over whether this theory is practically applicable in Korea. Therefore, this study analyzed statements of apology to see if companies in Korea are actually taking different response strategy according to the types of crisis.
According to the result of analysis on 244 apology statements published in the newspapers from 2012 to spring of 2015, adaptive response strategy was mostly taken no matter what the crisis type was. In conclusion, there’s a discrepancy in crisis response strategy between the theory suggested in SCCT and the current practices in Korea. This conclusion can contribute to devising an appropriate application of SCCT in Korea and to develop a more Korea relevant theory.
#위기 관리 #위기 유형 #위기대응 전략 #상황적 위기 커뮤니케이션 #SCCT 이론 #Crisis Management #Crisis Type #Crisis Response Strategy #Situational Crisis Communication Theory #SCCT

Contents

요약
Abstract
Ⅰ. 서론
Ⅱ. 이론적 배경
Ⅲ. 연구방법
Ⅳ. 분석결과
Ⅴ. 결론 및 시사점
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