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Influence of Physical Environment Perception on Restaurant Patrons` Attitude Formation: The Mediating Role of Psychological Responses
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레스토랑 물리적 환경지각이 소비자의 태도형성에 미치는 영향 : 심리반응의 중개역할

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Type
Academic journal
Author
Journal
Korea Tourism Research Association International Journal of Tourism and Hospitality Research Vol.18 No.2 KCI Accredited Journals
Published
2004.12
Pages
249 - 264 (16page)

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Influence of Physical Environment Perception on Restaurant Patrons` Attitude Formation: The Mediating Role of Psychological Responses
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This research examines how various dimensions of physical environments influence patrons` psychological responses(especially cognitive judgement) in the restaurant service environment, and how these cognitive judgement, in turn, influence patrons` restaurant attitudes. The result of empirical research indicates that restaurant physical environments have a significant effect patrons` cognitive judgement, and that these psychological experiences serve as critical mediators in the restaurant physical environments-store attitudes relationship. However, the effects of restaurant physical environments on patrons` cognitive judgement and store attitudes varied with the dimensions of physical environments.
#Attitude Formation #Cognitive Judgement #Mediating Role #Physical Environment #Psychological Responses

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