메뉴 건너뛰기
Library Notice
Institutional Access
If you certify, you can access the articles for free.
Check out your institutions.
ex)Hankuk University, Nuri Motors
Log in Register Help KOR
Subject
Humanities
General Humanities History Philosophy Religious Studies Linguistics and Literature Other Humanities
Social science
General Social Science Business Management Tourism Education Military Science Library and Information Science Law Sociology Journalism and Media Studies Psychological Science Political Science and Diplomacy Geography Public Administration Economics International Trade Anthropology Other Social Science
Natural science
General Natural Science Physics Biology Life Sciences Mathematics/Statistics Astronomy Earth Science Chemistry Other Natural Science
Engineering
General Engineering Architectural Engineering Mechanical Engineering Industrial Engineering Material/Energy Engineering Electrical and Electronic Engineering Marine and Ocean Engineering Chemical Engineering Computer Science Other Engineering
Medical science
General Medical Science Nursing Science Veterinary Pharmacy Traditional Korean Medicine Basic Medicine Clinical Medicine Other Medicine
Agriculture and Fishery
General Agriculture and Fishery Agriculture Fishery Science Food Science Forestry Animal Husbandry Marine Transportation Studies Other Agriculture and Fishery
Art and Kinesiology
General Arts Design Fine Arts Cosmetology Photography Music Fashion Kinesiology Performing Media Arts Other Arts and Kinesiology
Interdisciplinary Studies
Interdisciplinary Research Science and Technology Studies Brain and Cognitive Science Technology Policy Other Interdisciplinary Studies

KOR

A Study of Lodal Festival Storytelling, Flow and Satisfaction: Focusing on Chunhyang Festival of Namwon
Recommendations
Search
Questions

지역축제 스토리텔링속성이 몰입과 만족에 미치는 영향 : 남원 춘향제를 중심으로

논문 기본 정보

Type
Academic journal
Author
Journal
Korea Tourism Research Association International Journal of Tourism and Hospitality Research Vol.30 No.1 KCI Accredited Journals
Published
2016.1
Pages
137 - 150 (14page)
DOI
10.21298/IJTHR.2016.01.30.1.137

Usage

cover
📌
Topic
📖
Background
🔬
Method
🏆
Result
A Study of Lodal Festival Storytelling, Flow and Satisfaction: Focusing on Chunhyang Festival of Namwon
Ask AI
Recommendations
Search
Questions

Abstract· Keywords

Report Errors
The purpose of study is to suggest the importance of storytelling as an instrument for solving massification of festival and standardized festival by using different strategy of regional festival. The study empirically tests the reciprocal relations among key variables including storytelling of local festival, flow and satisfaction. Data were collected with a structured questionnaire at the 85th chunhyang festival of Nam-won, 320 samples were used for statistical analysis. As a result is presented as follows: first of all, storytelling factor consist of interactive, story, expression factor. In the second place, a storytelling, as an element of festivals had a strong positive influence on the festival flow and consumer satisfaction. The influence is the elements of interaction, stories, and expression in the order named. The third, flow of festival had considerable impact on the festival satisfaction. The results of this study can provide insights for festival organizers that planning a festival with the storytelling of festival and operating a flow of festival with the satisfaction for participants. Consequently, the proposed theoretical framework of the study was useful in programs management in local festival. The findings of the study provide practical implications about a consideration for improvement of local festival in Korea. Also, a critical need of consistent local positive research on festival storytelling flow arose and an attempt to study the origin of festival storytelling programs is needed.
#만족 #몰입 #지역축제 #축제 스토리텔링 #Festival Storytelling #Flow #Local Festival #Satisfaction

Contents

No content found

References (67)

Add References
감사원(2010). 감사결과 처분요구서(지방자치단체 축제⋅행사 집행실태). google schola 권혁일(2008). 디지털 스토리텔링이 초등학생의 수학 학업성취 도 및 태도에 미치는 효과. 교육과학연구, 39(3): 139-170. google schola 김병준(2002). 알고보면 쉬운 멘탈 트레이닝: 테니스. 서울: 도서 출판 무지개사. google schola 김송희(2008). 여가활동참여자의 여가유능감, 여가경험 및 몰입 경험과 여가만족의 관계. 한국여가레크리에이션학회 지, 32(3): 257-265. google schola 김수진(2007). 문화관광자원의 스토리텔링 속성이 관광객 만족 에 미치는 영향. 세종대학교 석사학위 논문. google schola

Recommendations

It is an article recommended by DBpia according to the article similarity. Check out the related articles!

Related Authors

Frequently Viewed Together

The effect of tourism storytelling on attraction, attachment and brand value in tourist destinations
Jung-Eun Lee ,  Kyu-Young Kim International Journal of Tourism and Hospitality Research 2016 .07
A study of the effect of flow from local festival storytelling on brand image and regional loyalty
Ho-Seoung Han International Journal of Tourism and Hospitality Research 2016 .08
Influence That the Selection System of Culture Tourism Festivals Has on Local Festivals －Centered on Namwon Chunhayang Festival
You ,  Mok-Hwa The Study of Practice Folkloristics 2015 .02
The Effect of Types of Public Communication Campaigns and Nature of PR Ambassadors on Consumer Attitude
Bo Seb An ,  Si Woo Lim Advertising Research 2012 .12
Select the Properties of Storytelling Effects on the Festival of Brand Equity and Reactive
Hyun-Cheol Kim ,  In-Oh Jeon JOURNAL OF THE KOREA CONTENTS ASSOCIATION 2013 .10

Recently viewed articles

Nonlinear Elastic Metamaterial with Tunable Zero-frequency Bandgap
Myung Hwan Bae, Joo Hwan OhThe Korean Society of Mechanical Engineers2019.11
 [BOOK IN BOOK] LUXURY MASTERPIECE 7
정소나2022.12
 [최대출 엔젠바이오 대표] 암 잡아내는 빅데이터 엔지니어
김영문, 신인섭2022.03

Comments(0)

0

Write first comments.

UCI(KEPA) : I410-ECN-0101-2016-326-002715755