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Subject

Analysis Ripple Effect for Physical Promotion in Connection with Local Cultural Contents : Primarily based on Specialized Streets
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지역 문화콘텐츠의 물리적 홍보 파급효과 분석 : 특화거리를 중심으로

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Type
Academic journal
Author
Sang-Hee Shon (경희대학교)
Journal
The Korea Contents Society JOURNAL OF THE KOREA CONTENTS ASSOCIATION Vol.16 No.3 KCI Accredited Journals
Published
2016.3
Pages
33 - 42 (10page)

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Analysis Ripple Effect for Physical Promotion in Connection with Local Cultural Contents : Primarily based on Specialized Streets
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Abstract· Keywords

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Utilization of cultural contents is more and more increasing as it is believed to improve local problems and provide historical values. This kind of business is positive in terms of the fact that it attracts visitors into local areas and activate local commercial areas. Under this trend, the construction of specialized streets is required to be approached with first priority to solve problems of cities.
So to speak, it"s more important to solve intrinsic problems found in local communities and then approach cultural contents step-by-step rather than constructing new spaces with first priority. Moreover, cultural contents should accompany economic aspects which result in local community-friendly and sympathetically concentrated values. Under this sentiment, the efforts to suggest economic ripple effects for government․local government’s businesses using cultural contents are very important. This study analyzed how much economic ripple effects is yielded by reflecting cultural contents. As the result of analysis, specialized street with cultural contents applied are proved to be more concentrated on multiplier of expediting employment, income and tax and tourism industry than service industry. On the contrary to this, service industry showed more concentrated multiplier of expediting production, income, added values and chain reaction effect (coefficients for influence and sensitivity for front and rear side of tourism industry. Based on these results, construction of specialized streets with cultural contents applied is proved to help synergy effects for local economy.

Contents

요약
Abstract
Ⅰ. 서론
Ⅱ. 이론적 배경
Ⅲ. 연구 방법
Ⅳ. 실증분석
Ⅴ. 결론 및 시사점
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UCI(KEPA) : I410-ECN-0101-2016-004-002656298