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Consumer Attitude Toward Purchasing US brand Jeans
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미국산 청바지 구매에 관한 소비자태도 분석

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Type
Academic journal
Author
Journal
The Korean Society of Costume Journal of the Korean Society of Costume Vol.28 KCI Accredited Journals
Published
1996.2
Pages
225 - 237 (13page)

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Consumer Attitude Toward Purchasing US brand Jeans
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The product evaluation and purchasing behavior of US brand jeans have been studied. The intrinsic and extrinsic cues are usually adopted to interpret the purchasing decision making processes. Among extrinsic cues price and brand name have been studied extensively, but country-of-origin has not been examined in Korea. With the liberalization of retail industry, foreign brands are aggressively penetrating in Korean apparel market. Since the penetration of imported apparel has increased tremendously lately, the consumer attitude toward foreign produced clothing has great importance. The findings of the study were 1) Price was the most important among extrinsic cues, except quality. Brand name was more important than store and country-of-origin. 2) The country image had significant influence to the preference as apparel production country. 3) The evaluation and willingness to buy of the jeans were greatly influenced by the behavioral characteristics of consumer variables. 4) The model to predict the willingness to buy of the jeans has been developed.

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UCI(KEPA) : I410-ECN-0101-2017-381-000767481