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A Study on the Segmentation Using Leisure Attitude Criteria
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여가태도 속성에 따른 세분화 연구

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Type
Academic journal
Author
Lee, Keol-Jae (건양대학교) Kim, Jeong-Soo (건양대학교)
Journal
the Korean FoodService Association FoodService Industry Journal Vol.12 No.2(Wn.31) KCI Accredited Journals
Published
2016.6
Pages
113 - 124 (12page)

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A Study on the Segmentation Using Leisure Attitude Criteria
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Abstract· Keywords

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This paper is to examine the effects of attitudes towards leisure on a self-monitoring scale. We used the self-monitoring scale developed by Snyder(1974) who focused on individual behavior, which has recently drawn attention from the field of social psychology. It is considered that the result of this study contributes to academic world from two extensive points of view. One point of view is that this study was conducted without any previous studies on self-monitoring, and was performed to arrange the concept of Leisure Attitude in the main stream. Another is that this research proved the influence of self-monitoring on the citizen"s propensity towards Leisure Attitude. Finally, Leisure Attitude that has relevance to social psychological differences of individuals.
According to the research, the Leisure Attitude of the person with the higher score in the self-monitoring scale tends to be affirmative. On the contrary, the person with the lower score on self-monitoring scales tend to oppose a Leisure Attitude.
#Leisure attitude #Segmentation #Self-Monitoring

Contents

Abstract
Ⅰ. 서론
Ⅱ. 이론적 고찰
Ⅲ. 연구방법
Ⅳ. 분석결과
Ⅴ. 결론
참고문헌

References (18)

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[학술지(정기간행물)] - 김점남 / 2013 / 대학생의 자아존중감과 만족도, 대학생활적응에 관한 연구 - 전라북도 외식경영전공 대학생을 중심으로 - / 한국외식산업학회지 9 (3) : 81 ~ 92 dbpia [학술지(정기간행물)] - 정명보 / 2016 / 외식프랜차이즈 이용고객의 점포선택 시 중요도와 만족도, 재방문과의 관계연구 / 한국외식산업학회지 12 (1) : 7 ~ 17 dbpia [학위논문] - 윤재섭 / 1992 / 여가에 대한 태도 조사연구 / 석사 / 啓明大學校 敎育大學院 google schola [단행본] - 이장영 / 2005 / 여가 / 일신사 : 27 ~ 48 google schola [학술지(정기간행물)] - 최영순 / 2012 / 여가태도가 여가만족과 직무만족에 미치는 영향－간호사를 중심으로－ / 관광연구저널 26 (1) : 249 ~ 266 dbpia

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