메뉴 건너뛰기
Library Notice
Institutional Access
If you certify, you can access the articles for free.
Check out your institutions.
ex)Hankuk University, Nuri Motors
Log in Register Help KOR
Subject
Humanities
General Humanities History Philosophy Religious Studies Linguistics and Literature Other Humanities
Social science
General Social Science Business Management Tourism Education Military Science Library and Information Science Law Sociology Journalism and Media Studies Psychological Science Political Science and Diplomacy Geography Public Administration Economics International Trade Anthropology Other Social Science
Natural science
General Natural Science Physics Biology Life Sciences Mathematics/Statistics Astronomy Earth Science Chemistry Other Natural Science
Engineering
General Engineering Architectural Engineering Mechanical Engineering Industrial Engineering Material/Energy Engineering Electrical and Electronic Engineering Marine and Ocean Engineering Chemical Engineering Computer Science Other Engineering
Medical science
General Medical Science Nursing Science Veterinary Pharmacy Traditional Korean Medicine Basic Medicine Clinical Medicine Other Medicine
Agriculture and Fishery
General Agriculture and Fishery Agriculture Fishery Science Food Science Forestry Animal Husbandry Marine Transportation Studies Other Agriculture and Fishery
Art and Kinesiology
General Arts Design Fine Arts Cosmetology Photography Music Fashion Kinesiology Performing Media Arts Other Arts and Kinesiology
Interdisciplinary Studies
Interdisciplinary Research Science and Technology Studies Brain and Cognitive Science Technology Policy Other Interdisciplinary Studies

KOR

방송광고 온라인 경매시스템 도입 방안 연구
Recommendations
Search

논문 기본 정보

Type
Research report
Author
장우성
Journal
KOREA BROADCAST ADVERTISING CORP. [KOBACO] 연구보고서 연구보고서, 2015년 1월호
Published
2015.1
Pages
0 - 0 (1page)

Usage

cover
방송광고 온라인 경매시스템 도입 방안 연구
Ask AI
Recommendations
Search

Abstract· Keywords

Report Errors
No content found

Contents

1. 서론
2. 관계 문헌 고찰
(1) 방송광고 판매방식
(2) 온라인 광고거래방식의 진화와 Programmatic Buying 등장 과정
(3) RTB와 Programmatic Buying 현황
(4) Programmatic Buying 거래 프로세스와 구현 사례
3. 해외사례고찰
(1) 해외 방송광고 온라인 경매시스템 적용 사례
(2) 해외 Programmatic TV Buying 시스템 구현 사례
4. 전문가 심층조사
(1) 조사 개요 및 방법
(2) 조사 결과
5. 결론
(1) 연구결과의 요약
(2) 방송광고 온라인 경매시스템 도입 방안 이슈 및 시사점
(3) 국내 방송광고 Programmatic Buying 도입방안
(4) 연구의 한계 및 제언
참고 문헌
부록 : 방송광고의 온라인 경매시스템 도입을 위한 전문가 의견조사

References (0)

Add References
If the reference is being serviced by DBpia, please register through [Add Reference]

Recommendations

It is an article recommended by DBpia according to the article similarity. Check out the related articles!

Recently viewed articles

Visual Structuring of Postwar Japan and an enclosed desire : Camera work and Mise-en-scène in 〈Endless Desire〉
Ha, Jung-Hyun, Jung 외 1명Korea Humanities Content Society2019.09
 Activities within Architectural Institute of Korea
Kim, Hee-SunARCHITECTURAL INSTITUTE OF KOREA2015.09
 분산 클러스터 메모리 기반 대용량 OWL Horst Lite 온톨로지 추론 기법
Je-Min Kim, Young-Tack ParkKorean Institute of Information Scientists and Engineers2015.03

Comments(0)

0

Write first comments.