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논문 기본 정보

자료유형
학술저널
저자정보
이은미 (명지대학교) 김다혜 (명지대학교)
저널정보
중앙대학교 일본연구소 일본연구 일본연구 제42집
발행연도
2016.8
수록면
139 - 155 (17page)
DOI
10.20404/jscau.2016.08.42.139

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초록· 키워드

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In this study, the use of sentence-final forms in cosmetic advertising in Korean and Japanese magazines was investigated focusing on reader’s age groups(in their 20s and 40s).
The results of this study were summarized as follows.
The ratio of incomplete sentence was higher in cosmetic advertising in Japanese magazines than in cosmetic advertising in Korean magazines, and this tendency was stronger in magazines for reader’s age groups in their 40s.
For complete sentence, the ratio of non-polite forms was higher than that of polite forms in both Korean and Japanese magazines regardless of reader’s age groups, and this tendency was stronger in magazines for reader’s age groups in their 20s.
For incomplete sentence, the ratio of noun forms was the highest in both Korean and Japanese magazines regardless of reader’s age groups. However, there was difference in the use of particle forms: the ratio of connective particle was high in cosmetic advertising in Korean magazines whereas the ratio of case particle was high in cosmetic advertising in Japanese magazines.

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1. 들어가며
2. 선행연구
3. 연구방법
4. 결과 및 고찰
5. 나오며
〈參考文獻〉
〈Abstract〉

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